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Card Stand

Maybe

The top 5 brands take only 47% of clicks. But the products selling today already average 4.6★, so Card Stand is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$925K/yr1.1M searches / yr
90-day growth
-0.1%search demand this quarter
Competition
46%top-5 click share · 23 brands · 42 sellers

Flapen Score

Card Stand against its category

The dotted line is the Home & Kitchen average. Past it, Card Stand is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Card Stand 1.1M times last year and spent an estimated $925K. The top 5 brands take 47% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $925K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
6.7%
Market size, estimated
$925Ka year
Peak month
November1.3× the quietest month
Top search term
card stand207K searches a year

02 · Price

A sale here is worth $13.16.

Listings sell for $13.16 on average, from $4.59 to $55.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $13.16 that is $33K to $39K a year per listing.

Average price
$13.16under the $15 to $100 sweet spot
Price range
$4.59–$55.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$33K–$39K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #80 within Display Stands. It carries 791 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#80in Display Stands
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
791per listing
Listings tracked
31

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Card Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

42

Top-5 brand share

47%

Top 20: 97%

Top-5 click share

46%

Top 20: 90%

Open market

47%

  • Brand 115%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Card Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Card Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card stand207K/yr
  • card display stand186K/yr
  • card stands for display75K/yr
  • card holder stand57K/yr
  • trading card stand57K/yr
  • psa slab display61K/yr
  • card stands56K/yr
  • trading card display stand49K/yr
  • sports card stand35K/yr
  • card display shelf37K/yr

Reviews and returns

What reviews say buyers love and hate about Card Stand

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
1.9%of orders come back
“little too short”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Card Stand questions

Answered from the same tracked data.