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Caraway Frying Pan

Fail

The top 5 brands take 100% of clicks, so Caraway Frying Pan is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$1.2M/yr580K searches / yr
90-day growth
+20.1%search demand this quarter
Competition
73%top-5 click share · 3 brands · 13 sellers

Flapen Score

Caraway Frying Pan against its category

The dotted line is the Home & Kitchen average. Past it, Caraway Frying Pan is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caraway Frying Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Caraway Frying Pan 580K times last year and spent an estimated $1.2M. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
580K
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
1.4%
Market size, estimated
$1.2Ma year
Peak month
November2.5× the quietest month
Top search term
caraway frying pan332K searches a year

02 · Price

A sale here is worth $145.17.

Listings sell for $145.17 on average, from $15.46 to $385.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $145.17 that is $36K to $73K a year per listing.

Average price
$145.17above the $15 to $100 sweet spot
Price range
$15.46–$385.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$36K–$73K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Pots & Pans. It carries 6,723 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
53%
Out of stock, average day
0.0%
Average rank
#49in Pots & Pans
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
6,723per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Caraway Frying Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 22%
  • Brand 32%

Demand

Caraway Frying Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Caraway Frying Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caraway frying pan332K/yr
  • caraway pans131K/yr
  • caraway pan95K/yr
  • caraway fry pan10K/yr
  • caraway saute pan11K/yr

Reviews and returns

What reviews say buyers love and hate about Caraway Frying Pan

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Adhesion/Stickiness”
1.9%of orders come back
“Everything sticks”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Caraway Frying Pan questions

Answered from the same tracked data.