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Car Rug

Maybe

Products sell for $30.73 on average, inside the sweet spot. But buyers convert on only 1.8% of searches, so Car Rug is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$484K/yr885K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
59%top-5 click share · 21 brands · 27 sellers

Flapen Score

Car Rug against its category

The dotted line is the Home & Kitchen average. Past it, Car Rug is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Car Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Car Rug 885K times last year and spent an estimated $484K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 885K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $484K a year.

Searches, last 12 months
885K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
1.8%
Market size, estimated
$484Ka year
Peak month
December3.0× the quietest month
Top search term
car rug212K searches a year

02 · Price

A sale here is worth $30.73.

Listings sell for $30.73 on average, from $16.14 to $66.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $30.73 that is $8K to $15K a year per listing.

Average price
$30.73inside the $15 to $100 sweet spot
Price range
$16.14–$66.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$8K–$15K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #258 within Kids' Room Décor. It carries 1,338 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#258in Kids' Room Décor
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,338per listing
Listings tracked
24

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Car Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

27

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

59%

Top 20: 94%

Open market

28%

  • Brand 125%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 55%
  • Brand 64%

Demand

Car Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Car Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • car rug212K/yr
  • car rug play mat129K/yr
  • road rug64K/yr
  • race track rug54K/yr
  • road rug for kids50K/yr
  • car carpet for kids26K/yr
  • cars rug32K/yr
  • road map rug16K/yr
  • race car rug34K/yr
  • hot wheels rug25K/yr

Reviews and returns

What reviews say buyers love and hate about Car Rug

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.4%of orders come back
“not the size I was looking for”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Car Rug questions

Answered from the same tracked data.