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Capybara Hoodie

Fail

Shoppers spend an estimated $10K a year here, so Capybara Hoodie is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$10K/yr67K searches / yr
90-day growth
-37.7%search demand this quarter
Competition
61%top-5 click share · 16 brands · 16 sellers

Flapen Score

Capybara Hoodie against its category

The dotted line is the Home & Kitchen average. Past it, Capybara Hoodie is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Capybara Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Capybara Hoodie 67K times last year and spent an estimated $10K. The top 5 brands take 73% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-37.7%
Conversion, latest week
0.5%
Market size, estimated
$10Ka year
Top search term
capybara hoodie29K searches a year

02 · Price

A sale here is worth $28.80.

Listings sell for $28.80 on average, from $17.86 to $38.12. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.80 that is $0 to $3K a year per listing.

Average price
$28.80inside the $15 to $100 sweet spot
Price range
$17.86–$38.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #32,210 within Wearable Blankets. It carries 314 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
2.7%
Average rank
#32,210in Wearable Blankets
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
314per listing
Listings tracked
21

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
18 months

Products

Top Capybara Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

16

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

21%

  • Brand 123%
  • Brand 220%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Capybara Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 7.3× · 8 of 12 months tracked

Search terms

Top Capybara Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • capybara hoodie29K/yr
  • capybara sweatshirt16K/yr
  • capybara sweater11K/yr
  • capybara hoodie kids7K/yr
  • capybara jacket4K/yr

Reviews and returns

What reviews say buyers love and hate about Capybara Hoodie

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Very nice although it is not the best quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Capybara Hoodie questions

Answered from the same tracked data.