Capybara Blanket

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

163K

Growth, 90 days vs prior 90

-27.0%

Conversion, latest week

2.0%

Market size, estimated

$67Ka year

Top search term

capybara blanket157K searches a year

Listings sell for $20.44 on average, from $9.95 to $34.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $20.44 that is $0 to $2K a year per listing.

Average price

$20.44inside the $15 to $100 sweet spot

Price range

$9.95–$34.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.6% of listings are out of stock. The average listing ranks #1,216 within Wearable Blankets. It carries 256 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

41.6%

Average rank

#1,216in Wearable Blankets

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

256per listing

Listings tracked

16

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

16 months