Capybara Birthday Decorations

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $406K a year.

Searches, last 12 months

614K

Growth, 90 days vs prior 90

-4.6%

Conversion, latest week

3.9%

Market size, estimated

$406Ka year

Peak month

May2.5× the quietest month

Top search term

capybara birthday decorations331K searches a year

Listings sell for $17.14 on average, from $7.93 to $29.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $17.14 that is $4K to $9K a year per listing.

Average price

$17.14inside the $15 to $100 sweet spot

Price range

$7.93–$29.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #1,681 within Party Packs. It carries 88 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

10.2%

Average rank

#1,681in Party Packs

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

88per listing

Listings tracked

44

25 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

6Amazon's first-year sales bar

Average brand age

13 months