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Candy Wrappers

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -27.4% this quarter, so Candy Wrappers is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$145K/yr269K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
41%top-5 click share · 26 brands · 36 sellers

Flapen Score

Candy Wrappers against its category

The dotted line is the Home & Kitchen average. Past it, Candy Wrappers is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candy Wrappers market on Amazon at a glance

Shoppers on Amazon United States searched for Candy Wrappers 269K times last year and spent an estimated $145K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
5.1%
Market size, estimated
$145Ka year
Peak month
December10.7× the quietest month
Top search term
candy wrappers76K searches a year

02 · Price

A sale here is worth $10.50.

Listings sell for $10.50 on average, from $4.51 to $37.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $10.50 that is $3K to $5K a year per listing.

Average price
$10.50under the $15 to $100 sweet spot
Price range
$4.51–$37.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #172 within Candy Making Supplies. It carries 1,370 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
24.7%
Average rank
#172in Candy Making Supplies
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,370per listing
Listings tracked
34

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Candy Wrappers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

36

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

41%

Top 20: 89%

Open market

37%

  • Brand 117%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Candy Wrappers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Candy Wrappers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candy wrappers76K/yr
  • candy wrappers for homemade candy64K/yr
  • candy wrapper10K/yr
  • candy paper8K/yr
  • caramel wrappers28K/yr
  • candy wrappers for caramels19K/yr
  • wrappers for candy4K/yr
  • cellophane candy wrappers7K/yr
  • wax paper candy wrappers8K/yr
  • caramel wrappers nonstick8K/yr

Reviews and returns

What reviews say buyers love and hate about Candy Wrappers

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Bag size is small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Candy Wrappers questions

Answered from the same tracked data.