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Candy Making Supplies

Fail

Demand is soft, at -32.0% this quarter, so Candy Making Supplies is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$50K/yr180K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
25%top-5 click share · 57 brands · 85 sellers

Flapen Score

Candy Making Supplies against its category

The dotted line is the Home & Kitchen average. Past it, Candy Making Supplies is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candy Making Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Candy Making Supplies 180K times last year and spent an estimated $50K. The top 5 brands take 32% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
2.3%
Market size, estimated
$50Ka year
Peak month
December4.7× the quietest month
Top search term
candy making supplies86K searches a year

02 · Price

A sale here is worth $12.14.

Listings sell for $12.14 on average, from $3.54 to $79.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.14 that is $0 to $1K a year per listing.

Average price
$12.14under the $15 to $100 sweet spot
Price range
$3.54–$79.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #168 within Candy Making Supplies. It carries 3,246 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#168in Candy Making Supplies
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,246per listing
Listings tracked
80

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Candy Making Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

57 falling

Sellers

85

Top-5 brand share

32%

Top 20: 72%

Top-5 click share

25%

Top 20: 53%

Open market

65%

  • Brand 110%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Candy Making Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Candy Making Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candy making supplies86K/yr
  • hard candy molds35K/yr
  • chocolate making supplies21K/yr
  • mini candy molds7K/yr
  • hard candy mold7K/yr
  • fudge molds9K/yr
  • hard candy molds silicone6K/yr
  • candy molds for filled chocolate7K/yr
  • hard candy molds silicone high heat4K/yr

Reviews and returns

What reviews say buyers love and hate about Candy Making Supplies

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Too big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Candy Making Supplies questions

Answered from the same tracked data.