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Candy Cane Wreath

Fail

The top 5 products take 100% of clicks, so Candy Cane Wreath is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$32K/yr46K searches / yr
90-day growth
+75.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Candy Cane Wreath against its category

The dotted line is the Home & Kitchen average. Past it, Candy Cane Wreath is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candy Cane Wreath market on Amazon at a glance

Shoppers on Amazon United States searched for Candy Cane Wreath 46K times last year and spent an estimated $32K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +75.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+75.1%
Conversion, latest week
2.1%
Market size, estimated
$32Ka year
Top search term
candy wreath6K searches a year

02 · Price

A sale here is worth $32.77.

Listings sell for $32.77 on average, from $19.52 to $47.48. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $32.77 that is $0 to $3K a year per listing.

Average price
$32.77inside the $15 to $100 sweet spot
Price range
$19.52–$47.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #3,043 within Wreaths. It carries 26 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
28.1%
Average rank
#3,043in Wreaths
Average rating
3.73 starsAmazon United States average 4.42 stars
Average reviews
26per listing
Listings tracked
3

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Candy Cane Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 231%
  • Brand 326%

Demand

Candy Cane Wreath search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26Jun '26

Search terms

Top Candy Cane Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candy wreath6K/yr
  • candy cane wreath23K/yr
  • red and white christmas wreath6K/yr
  • candy christmas wreath5K/yr
  • peppermint wreath5K/yr

Reviews and returns

What reviews say buyers love and hate about Candy Cane Wreath

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Advertised Vs Actual Product”
40%of negative reviews mention “Size-Overall”
8.4%of orders come back
“Was small”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Candy Cane Wreath questions

Answered from the same tracked data.