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Candy Balloons

Maybe

The top 5 brands take only 37% of clicks. But shoppers spend an estimated $50K a year here, so Candy Balloons is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$50K/yr74K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
37%top-5 click share · 38 brands · 42 sellers

Flapen Score

Candy Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Candy Balloons is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candy Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Candy Balloons 74K times last year and spent an estimated $50K. The top 5 brands take 37% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
5.8%
Market size, estimated
$50Ka year
Peak month
October3.8× the quietest month
Top search term
candy balloons38K searches a year

02 · Price

A sale here is worth $11.68.

Listings sell for $11.68 on average, from $5.86 to $22.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.68 that is $0 to $1K a year per listing.

Average price
$11.68under the $15 to $100 sweet spot
Price range
$5.86–$22.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #4,309 within Balloons. It carries 260 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#4,309in Balloons
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
260per listing
Listings tracked
39

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Candy Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

42

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

37%

Top 20: 81%

Open market

58%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Candy Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Candy Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candy balloons38K/yr
  • candyland balloons13K/yr
  • candy balloon arch8K/yr
  • lollipop balloons5K/yr
  • candy balloon4K/yr
  • candy land balloons6K/yr

Reviews and returns

What reviews say buyers love and hate about Candy Balloons

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
17%of negative reviews mention “Inflation/Deflation”
3.5%of orders come back
“Deflate right after blowing them up”
A buyer, on “Inflation/Deflation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Candy Balloons questions

Answered from the same tracked data.