candle warmer plate
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$13.60avg listing price — sweet spot $15–$100
Price range
Good$7.96–$22.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$200K$200K/yr · 371K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad4,883.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, candle warmer plate is a $200K/yr Amazon United States market (371K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
candle warmer plate market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $204K–$272K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 8.7%
- Avg brand age
- 29 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
19
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
9%
- House Gem44%
- ASAWASA13%
- BULK PARADISE10%
- Candle Warmers10%
- Bobolyn7%
- MAHITOI6%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Top candle warmer plate search terms
- candle warmer plate234K/yr
- electric candle warmer plate16K/yr
- bottom plate candle warmer48K/yr
- candle warmer plate with timer20K/yr
- wax warmer plate7K/yr
- candle warming plate8K/yr
- candle warmer base5K/yr
- candle warmer no lamp5K/yr
- candle warmer dish5K/yr
- large candle warmer plate4K/yr
Top candle warmer plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HouseGem Large Candle Warmer Plate - Coffee Cup Mug Warmer for Desk Candle Melter Electric Mug Heater for Beverages Milk & Tea Coffee Accessories Ideal Gifts Keep Cup Warm (Black)
House Gem$11.174.5★2,567 rev
Candle Warmer Plate Safely Releases Scents Without a Flame- Used as Candle Jar Warmer Candle Melter Coffee Warmer Mug Warmer Cup Warmer in Your Home & Office (Black)
BULK PARADISE$9.984.5★8,967 rev
ASAWASA Candle Warmer for Large Jar Coffee Mug Warmers
ASAWASA$8.054.4★4,541 rev
HouseGem Large Candle Warmer Plate - Coffee Cup Mug Warmer for Desk Candle Melter Electric Mug Heater for Beverages Milk & Tea Coffee Accessories Ideal Gifts Keep Cup Warm (White)
House Gem$11.244.5★2,567 rev
Electric Large Candle Warmer Plate - Ceramic Candle Wax Warmers for Scented Melts Wax Burner Fragrance Wax Melter for Home Office Bedroom Decor Gift for Mom Women
Bobolyn$10.934.6★822 rev
Newest
by launch date
ASAWASA Candle Warmer with Timer Coffee Mug Warmers for Large Jar
ASAWASA$9.7174 rev
Innqoo Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women
Innqoo$18.353,654 rev
HouseGem Large Candle Warmer Plate - Coffee Cup Mug Warmer for Desk Candle Melter Electric Mug Heater for Beverages Milk & Tea Coffee Accessories Ideal Gifts Keep Cup Warm (Black)
House Gem$11.172,567 rev
HouseGem Large Candle Warmer Plate - Coffee Cup Mug Warmer for Desk Candle Melter Electric Mug Heater for Beverages Milk & Tea Coffee Accessories Ideal Gifts Keep Cup Warm (Pink)
House Gem$11.302,567 rev
HouseGem Large Candle Warmer Plate - Coffee Cup Mug Warmer for Desk Candle Melter Electric Mug Heater for Beverages Milk & Tea Coffee Accessories Ideal Gifts Keep Cup Warm (White)
House Gem$11.242,567 rev
Trending
90-day click momentumInnqoo Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women
Innqoo$18.354.6★
ASAWASA Candle Warmer with Timer Coffee Mug Warmers for Large Jar
ASAWASA$9.714.6★
ASAWASA 2Pcs Candle Warmer Plate and Mug Warmer for Large Jar
ASAWASA$15.584.4★
HouseGem Large Candle Warmer Plate - Coffee Cup Mug Warmer for Desk Candle Melter Electric Mug Heater for Beverages Milk & Tea Coffee Accessories Ideal Gifts Keep Cup Warm (Pink)
House Gem$11.304.5★
HouseGem Large Candle Warmer Plate - Coffee Cup Mug Warmer for Desk Candle Melter Electric Mug Heater for Beverages Milk & Tea Coffee Accessories Ideal Gifts Keep Cup Warm (Black)
House Gem$11.174.5★
What buyers say about candle warmer plate
What buyers praise and complain about, mined from review topics.What buyers love
“Great Warmer”
“Keeps coffee warm”
“Cute Product”
“Home fragrance”
“Can't beat the price”
“As advertised”
“Warm”
“Efficient”
“Great glow”
“It also has a timer feature which is handy”
What buyers complain about
“gets HOT”
“Broke after one month”
“SHORT”
“Bad quality”
“it doesn't work well”
“Doesn't Get Hot Enough”
“gives off a burning smell”
“Not worth any price”
“it was used”
“Fire hazard”
Top return reasons
Common questions
- Is candle warmer plate profitable to sell on Amazon United States?
- The niche generates $200K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the candle warmer plate niche?
- 9 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in candle warmer plate?
- Top complaints mined from reviews: Heating, Durability, Size-Overall. The return rate is 2.4%.
- When does demand for candle warmer plate peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the candle warmer plate niche?
- Listings span $7.96–$22.98; the average listing price is $13.60 (sweet spot $15–$100). The average incumbent carries 4,884 reviews — the moat a new listing must climb.