Candle Warmer

Shoppers searched for this 28.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24.9M a year.

Searches, last 12 months

28.5M

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

4.2%

Market size, estimated

$24.9Ma year

Peak month

December5.8× the quietest month

Top search term

candle warmer lamp15.1M searches a year

Listings sell for $21.03 on average, from $8.05 to $31.23. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $21.03 that is $526K to $631K a year per listing.

Average price

$21.03inside the $15 to $100 sweet spot

Price range

$8.05–$31.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

25,000–30,000

Revenue per listing a year

$526K–$631K

Returns

2.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Candleholders. It carries 2,002 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#23in Candleholders

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,002per listing

Listings tracked

32

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

33 months