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Candle Rings

Maybe

The top 5 products take only 15% of clicks. But demand is soft, at -43.5% this quarter, so Candle Rings is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$227K/yr696K searches / yr
90-day growth
-43.5%search demand this quarter
Competition
15%top-5 click share · 91 brands · 105 sellers

Flapen Score

Candle Rings against its category

The dotted line is the Home & Kitchen average. Past it, Candle Rings is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Rings market on Amazon at a glance

Shoppers on Amazon United States searched for Candle Rings 696K times last year and spent an estimated $227K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 696K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months
696K
Growth, 90 days vs prior 90
-43.5%
Conversion, latest week
1.6%
Market size, estimated
$227Ka year
Peak month
December6.4× the quietest month
Top search term
candle rings126K searches a year

02 · Price

A sale here is worth $20.37.

Listings sell for $20.37 on average, from $4.98 to $78.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $20.37 that is $0 to $2K a year per listing.

Average price
$20.37inside the $15 to $100 sweet spot
Price range
$4.98–$78.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #8,630 within Candleholders. It carries 123 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
23.5%
Average rank
#8,630in Candleholders
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
123per listing
Listings tracked
176

04 · Newcomers

3 of last year's 84 launches cleared the first-year sales bar.

84 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
84
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Candle Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

91 rising

Sellers

105

Top-5 brand share

35%

Top 20: 66%

Top-5 click share

15%

Top 20: 40%

Open market

61%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Candle Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Candle Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle rings126K/yr
  • candle rings wreaths83K/yr
  • candle ring46K/yr
  • candle wreath39K/yr
  • floral candle rings23K/yr
  • candle wreath rings57K/yr
  • candle rings for pillars33K/yr
  • flower rings for centerpieces12K/yr
  • candle rings wreaths 3 inch center25K/yr
  • candle wreaths25K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Rings

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Little small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Candle Rings questions

Answered from the same tracked data.