Is candle holder profitable to sell on Amazon United States?

The niche generates $4.5M/yr across 274 tracked products. 42 of 74 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (59/100).

How competitive is the candle holder niche?

142 brands and 191 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 22% of demand.

What do buyers complain about in candle holder?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.6%.

When does demand for candle holder peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the candle holder niche?

Listings span $5.21–$187.47; the average listing price is $29.62 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.

candle holder

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible10%

top-5 click share — an open shelf

Market size

Incredible$4.5M

$4.5M/yr · 10.2M searches

Brand share

Incredible22%

top-5 brand share — no brand owns this niche

Avg price

Incredible$29.62

avg listing price — sweet spot $15–$100

Review moat

Good535.08

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$5.21–$187.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, candle holder is a $4.5M/yr Amazon United States market (10.2M searches/yr). The top 5 brands hold 22% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

candle holder market data

Units sold / yr: 200K–250K; avg 1,250–1,500/product
Revenue / yr: $5.9M–$7.4M; units × avg price
Conversion rate: 1.5%
Avg BSR: #134
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.2%
Avg brand age: 36 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

142 rising

Sellers

191

Top-5 brand share

22%

Top 20: 46%

Top-5 click share

10%

Top 20: 28%

Open market

78%

NUPTIO6%
Romadedi5%
Tunyet4%
Generic3%
SUJUN2%
Hlukana2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top candle holder search terms

candle holder2.5M/yr -23.3%0.7% conv.
candle holders825K/yr -27.7%0.8% conv.
candlestick holders962K/yr -41.4%1.5% conv.
hurricane glass candle holders517K/yr -13.8%0.7% conv.
votive candle holders536K/yr -12.9%1.6% conv.
candelabra615K/yr -17.5%0.4% conv.
taper candle holders699K/yr -34.5%1.4% conv.
gold candle holders467K/yr -25.3%1.4% conv.
candle holders for candlesticks296K/yr -22.5%1.6% conv.
pillar candle holder393K/yr -31.2%0.6% conv.

All search terms

Top candle holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

30 Pack Clear Glass Votive Candle Holders Vintage Candle Holder Bulk Tealight Candle Holders for Table Centerpieces Home Bridal Shower Birthday Christmas Thanksgiving Party Table Decor

Hlukana$21.754.7★530 rev

Tunyet Candlestick Holders 4 Sets(12 Pcs) Gold Candle Holders with Anti-Slip Pad Metal Taper Candle Holder Candle Holder for Wedding Fireplace Mantel Housewarming Gift

Tunyet$22.904.6★75 rev

5 & 4 Wide Versatile Metal Candle Holder with Handmade Sturdy Glass Dome in Brass for Pillar Candle & Plants 5.1 xH11.8 4 xH7.5 Industrial Farmhouse Shabby Chic. (2 Brass Large & Small)

Generic$42.444.7★493 rev

TRIRITE 24 Pack Votive Candle Holders Clear Glass Tea Light Candle Holder

TRIRITE$23.314.8★703 rev

2 Sets(6 Pcs) Brass Gold Metal Taper Candle Holders Candlestick Holders Vintage Modern Decorative Centerpiece Candlestick Holders for Table Mantel Wedding Housewarming Gift

NUPTIO$25.834.6★2,412 rev

Newest

by launch date

Tunyet Candlestick Holders 4 Sets(12 Pcs) Brass Gold Candle Holders with Anti-Slip Pad Metal Taper Candle Holder Candle Holder for Wedding Fireplace Mantel Housewarming Gift

Tunyet$21.9275 rev

3mo ago

Set of 6 Brass Gold Candle Holders Metal Candlestick Holders Home Decor

Ligkoocc$12.9543 rev

4mo ago

Set of 2 Hurricane Candle Holder Set with Glass Dome & Iron Base Elegant Decorative Pillar Candle Holders for Living Room Dining Room & Bedroom Centerpiece - Ideal Home Dcor

SUJUN$35.17186 rev

6mo ago

Tunyet Candlestick Holders 4 Sets(12 Pcs) Gold Candle Holders with Anti-Slip Pad Metal Taper Candle Holder Candle Holder for Wedding Fireplace Mantel Housewarming Gift

Tunyet$22.9075 rev

8mo ago

Candlestick Holders-3PCS Taper Candle Holder for Candlesticks Metal Taper Candle Holders Glaceful Decor Set for Wedding Centerpieces Christmas Birthday Party Holiday Dinning Table Dcor

tielwebelere$5.73102 rev

9mo ago

What buyers say about candle holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Awesome quality”

Value For Money8%

“They are affordable”

Brightness/Shine/Glow7%

“It is super bright”

Design-Overall6%

“Practical design”

Advertised Vs Actual Product6%

“Better than expected”

Color5%

“Color as described”

Warmth5%

“Gives it a very cozy & warm feeling ♥️”

Size-Overall4%

“Fits good”

Smell4%

“Makes my room smell amazing”

Alarm/Timer Accuracy4%

“It also has a timer feature which is handy”

What buyers complain about

Size-Overall16%

“Too short”

Quality-Overall10%

“Bad quality”

Durability10%

“didnt last”

Value For Money5%

“They look far more expensive than they are”

Functionality-Overall4%

“Didnt work”

Strength3%

“feel a bit fragile”

Advertised Vs Actual Product3%

“false advertising”

Assembly/Installation2%

“made them difficult to put together”

Smell2%

“it smelled like it was hot or something was burning”

Color2%

“A little darker than I expected”

Top return reasons

Size-Overall44%

Color9%

Value For Money8%

Advertised Vs Actual Product6%

Quality-Overall5%

Defective Material/Parts5%