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Camping Air Mattresses

Maybe

The top 5 products take only 21% of clicks. But buyers convert on only 1.6% of searches, so Camping Air Mattresses is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$240K/yr222K searches / yr
90-day growth
+86.2%search demand this quarter
Competition
21%top-5 click share · 57 brands · 151 sellers

Flapen Score

Camping Air Mattresses against its category

The dotted line is the Home & Kitchen average. Past it, Camping Air Mattresses is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Air Mattresses market on Amazon at a glance

Shoppers on Amazon United States searched for Camping Air Mattresses 222K times last year and spent an estimated $240K. The top 5 brands take 51% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +86.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
+86.2%
Conversion, latest week
1.6%
Market size, estimated
$240Ka year
Top search term
camping air mattresses89K searches a year

02 · Price

A sale here is worth $68.41.

Listings sell for $68.41 on average, from $13.67 to $326.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $68.41 that is $0 to $7K a year per listing.

Average price
$68.41inside the $15 to $100 sweet spot
Price range
$13.67–$326.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #80 within Air Mattresses & Accessories. It carries 5,663 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
88%
Out of stock, average day
3.3%
Average rank
#80in Air Mattresses & Accessories
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
5,663per listing
Listings tracked
107

04 · Newcomers

20 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
20Amazon's first-year sales bar
Average brand age
34 months

Products

Top Camping Air Mattresses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

57 flat

Sellers

151

Top-5 brand share

51%

Top 20: 80%

Top-5 click share

21%

Top 20: 53%

Open market

45%

  • Brand 125%
  • Brand 213%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Search terms

Top Camping Air Mattresses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camping air mattresses89K/yr
  • outdoor mattress26K/yr
  • cot topper23K/yr
  • memory foam cot14K/yr
  • cot mattress pad thick9K/yr
  • outdoor air mattress5K/yr
  • best air mattress for camping4K/yr
  • airbed for camping4K/yr
  • mattress cot6K/yr
  • camping air mattress with built in pump4K/yr

Reviews and returns

What reviews say buyers love and hate about Camping Air Mattresses

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Inflation/Deflation”
5.9%of orders come back
“Deflates fast”
A buyer, on “Inflation/Deflation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Camping Air Mattresses questions

Answered from the same tracked data.