campfire candle
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.07avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 1.5M searches
Price range
Great$10.17–$30.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,622.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, campfire candle is a $1.3M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
campfire candle market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $1.6M–$2.0M
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #179
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 2.4%
- Avg brand age
- 42 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
0%
- WoodWick(ウッドウィック)93%
- Yinuo Candle5%
- Yankee Candle1%
- SENSE ISLAND1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 84.0×
Top campfire candle search terms
- woodwick candles614K/yr
- wood wick candles that crackle182K/yr
- woodwick candles clearance120K/yr
- woodwick86K/yr
- wood wick candle71K/yr
- wood wick candles82K/yr
- wooden wick candles68K/yr
- woodwick candle64K/yr
- wood wicked candle33K/yr
- crackling candles37K/yr
Top campfire candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WoodWick Amethyst & Amber Gifts for Women and Men 16 oz Ellipse Trilogy Candle with Crackling Wick
WoodWick(ウッドウィック)$18.454.5★578 rev
WoodWick Vanilla Bean Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Candle with Crackling Wick
WoodWick(ウッドウィック)$16.804.7★5,463 rev
WoodWick Ellipse Scented Candle Vanilla & Sea Salt Scent Crackles as it Burns Up to 50 hours Burn Time Premium Soy blend Perfect for gifting 16oz
WoodWick(ウッドウィック)$23.974.7★3,480 rev
WoodWick Shoreline Trilogy Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick
WoodWick(ウッドウィック)$17.244.5★1,148 rev
WoodWick Warm Woods Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick
WoodWick(ウッドウィック)$16.354.6★2,373 rev
Newest
by launch date
Mens Scented Candles Set 4 Jar Long Lasting Aromatherapy Candles for Home
Yinuo Candle$26.2289 rev
Scented Candle Gift Set 4 Pack Wooden Wick Natural Soy Candles for Home
Yinuo Candle$25.694,156 rev
Crackling Wood Wick Vanilla Cashmere Scented Candle Natural Soy Wax 50 hrs Long Lasting Hand-Poured Highly Scented Crackle Wooden Wick Soothing Sound
SENSE ISLAND$14.5586 rev
WoodWick Sagewood & Seagrass Gifts for Women and Men 16 oz Ellipse Candle with Crackling Wick
WoodWick(ウッドウィック)$18.90341 rev
WoodWick Ginger & Turmeric Gifts for Women and Men 6 oz. Renew Medium Candle with Crackling Wick
WoodWick(ウッドウィック)$10.1782 rev
Trending
90-day click momentumWoodWick Ginger & Turmeric Gifts for Women and Men 6 oz. Renew Medium Candle with Crackling Wick
WoodWick(ウッドウィック)$10.174.5★
WoodWick Shoreline Trilogy Gifts for Women and Men 16 oz Ellipse Trilogy Candle with Crackling Wick
WoodWick(ウッドウィック)$26.704.5★
WoodWick Shoreline Trilogy Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick
WoodWick(ウッドウィック)$17.244.5★
Mens Scented Candles Set 4 Jar Long Lasting Aromatherapy Candles for Home
Yinuo Candle$26.223.8★
WoodWick Sagewood & Seagrass Gifts for Women and Men 16 oz Ellipse Candle with Crackling Wick
WoodWick(ウッドウィック)$18.904.5★
What buyers say about campfire candle
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“It shines bright”
“Consistent with Brand expectations”
“Great gift”
“This is, by far, the most long lasting candle, Ive ever used”
“Good deal”
“It burns well”
“Just as in the picture”
“I love all the wood wick candles”
“Love the sound”
What buyers complain about
“Smell was too strong”
“Expensive though”
“Not burnable”
“Used product”
“Don't like the noise”
“Absolutely horrific”
“This size candle is disappointing”
“Wont last 50 hours”
“Unable to use”
“sound like a crackling fireplace with the wood wick”
Top return reasons
Common questions
- Is campfire candle profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the campfire candle niche?
- 4 brands and 22 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in campfire candle?
- Top complaints mined from reviews: Smell, Value For Money, Flammable. The return rate is 0.9%.
- When does demand for campfire candle peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 84.0× the quietest.
- What does it cost to enter the campfire candle niche?
- Listings span $10.17–$30.08; the average listing price is $20.07 (sweet spot $15–$100). The average incumbent carries 2,622 reviews — the moat a new listing must climb.