Calphalon Roasting Pan with Rack

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $362K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-23.3%

Conversion, latest week

4.3%

Market size, estimated

$362Ka year

Peak month

November12.2× the quietest month

Top search term

hexclad roasting pan12K searches a year

Listings sell for $141.54 on average, from $65.50 to $297.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $141.54 that is $14K to $35K a year per listing.

Average price

$141.54above the $15 to $100 sweet spot

Price range

$65.50–$297.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$14K–$35K

Returns

5.0%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #97 within Pots & Pans. It carries 998 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

94%

Out of stock, average day

6.0%

Average rank

#97in Pots & Pans

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

998per listing

Listings tracked

16

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

75 months