calla lily
Worth a lookShows a sweet-spot price point ($21.38 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.38avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$8.07–$46.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,287.34avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Market size
Okay$185K$185K/yr · 328K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, calla lily is a $185K/yr Amazon United States market (328K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
calla lily market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $171K–$214K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #1,832
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 93%
- Out of stock
- 0.8%
- Avg brand age
- 33 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
34
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
36%
Top 20: 82%
Open market
43%
- Sahoottie12%
- SITUMEIZI11%
- Alifst10%
- AWARDSEN9%
- Amore Florals8%
- Letjolt7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.6×
Top calla lily search terms
- calla lily99K/yr
- calla lily artificial flowers57K/yr
- cala lily flowers artificial25K/yr
- faux calla lilies16K/yr
- calla lilies17K/yr
- real touch calla lilies11K/yr
- artificial calla lilies15K/yr
- cala lilies8K/yr
- calla lily bouquet7K/yr
- calla lilly8K/yr
Top calla lily products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alifst 30Pack Real Touch PU Latex Artificial Calla Lily Flowers for Wedding Party and Home Decor-White
Alifst$23.124.7★210 rev
Amore Florals 12 PCS White Calla Lily Artificial Flowers 14.6 Faux Calla Lilies Flower Real Touch Silicone Fake Lilies Flowers for Home Decor DIY Wedding Centerpieces Indoor Floral Arrangements
Amore Florals$21.544.5★83 rev
AWARDSEN 12Pcs White Calla Lily Artificial Flowers for Wedding Bouquet
AWARDSEN$10.344.4★180 rev
Sahoottie 24 Pcs White Calla Lily Artificial Flowers Wedding Bouquets
Sahoottie$18.994.5★270 rev
Sahoottie 24 Pcs White Flowers Calla Lily Wedding Bouquets for Bride
Sahoottie$18.514.5★270 rev
Newest
by launch date
Yastouay 24 Pcs White Calla Lily Artificial Flowers Fake Flowers Bouquet
Yastouay$15.9955 rev
Calla Lily Artificial Flowers 22PCS 25Faux Calla Lillies(Lovry White)
GrainBuds$24.5723 rev
Silvanest 20 Stems Real Touch Calla Lily Artificial Flowers 15.7in Tall with 3.1in PU Blooms White Faux Calla Lilies with Bendable Plastic Stems for Wedding Bouquets Centerpieces and Home Decor
Silvanest$29.7015 rev
AWARDSEN 12Pcs White Calla Lily Artificial Flowers for Wedding Bouquet
AWARDSEN$10.34180 rev
AWARDSEN 12Pcs White Calla Lily Artificial Flowers for Wedding Bouquet
AWARDSEN$10.10180 rev
Trending
90-day click momentumCalla Lily Artificial Flowers 22PCS 25Faux Calla Lillies(Lovry White)
GrainBuds$24.574.0★
Silvanest 20 Stems Real Touch Calla Lily Artificial Flowers 15.7in Tall with 3.1in PU Blooms White Faux Calla Lilies with Bendable Plastic Stems for Wedding Bouquets Centerpieces and Home Decor
Silvanest$29.703.7★
Yastouay 24 Pcs White Calla Lily Artificial Flowers Fake Flowers Bouquet
Yastouay$15.994.4★
AWARDSEN 12Pcs White Calla Lily Artificial Flowers for Wedding Bouquet
AWARDSEN$10.344.4★
SITUMEIZI 24 PCS White Fake Flowers Artificial Calla Lily PU Flowers Real Touch for Home Kitchen Decor Wedding Bouquet Office Decoration
SITUMEIZI$19.534.6★
What buyers say about calla lily
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“Great quality easy to arrange”
“Worth the money”
“The material is soft”
“As advertised”
“Just the right size”
“Beautiful plants”
“Comfortable and cute”
“Easy to use”
“elegant that instantly brings someone you love to mind”
What buyers complain about
“So small”
“Seeds didn't sprout”
“making them look lower quality than expected”
“Horrible odor”
“Material is very poor”
“not as shown on site”
“They turned brown”
“Not a good value in my opinion”
“Nothing sprouted”
“Dried out bulbs”
Top return reasons
Common questions
- Is calla lily profitable to sell on Amazon United States?
- The niche generates $185K/yr across 41 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the calla lily niche?
- 32 brands and 34 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in calla lily?
- Top complaints mined from reviews: Size-Overall, Plant Growth, Quality-Overall. The return rate is 4.5%.
- When does demand for calla lily peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the calla lily niche?
- Listings span $8.07–$46.28; the average listing price is $21.38 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.