Call Your Mom Pillow
MaybeSearch demand grew +225.2% this quarter. But shoppers spend an estimated $30K a year here, so Call Your Mom Pillow is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $30K/yr103K searches / yr
- 90-day growth
- +225.2%search demand this quarter
- Competition
- 49%top-5 click share · 21 brands · 27 sellers
Flapen Score
Call Your Mom Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Call Your Mom Pillow is stronger. Inside it, weaker.
Market
The Call Your Mom Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Call Your Mom Pillow 103K times last year and spent an estimated $30K. The top 5 brands take 66% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +225.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- +225.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $30Ka year
- Peak month
- August16.1× the quietest month
- Top search term
- call your mom pillow for dorm28K searches a year
02 · Price
A sale here is worth $10.86.
Listings sell for $10.86 on average, from $7.89 to $19.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.86 that is $0 to $1K a year per listing.
- Average price
- $10.86under the $15 to $100 sweet spot
- Price range
- $7.89–$19.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #3,561 within Decorative Pillows, Inserts & Covers. It carries 203 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #3,561in Decorative Pillows, Inserts & Covers
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 203per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Call Your Mom Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
27
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
49%
Top 20: 85%
Open market
29%
- Brand 120%
- Brand 217%
- Brand 313%
- Brand 412%
- Brand 55%
- Brand 65%
Demand
Call Your Mom Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 16.1×
Search terms
Top Call Your Mom Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- call your mom pillow for dorm28K/yr
- call your mom pillow32K/yr
- call your mom26K/yr
- text your mom pillow6K/yr
- call mom pillow5K/yr
- call mom5K/yr
Reviews and returns
What reviews say buyers love and hate about Call Your Mom Pillow
We read the reviews and the return reasons for every product selling here.
“was misprinted in the same way 2 others also reported in these reviews”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Call Your Mom Pillow questions
Answered from the same tracked data.