California King Mattress Topper
MaybeShoppers spend an estimated $1.6M a year here. But the average product has 17,600 reviews to catch up to, so California King Mattress Topper is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $1.6M/yr454K searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 63%top-5 click share · 18 brands · 24 sellers
Flapen Score
California King Mattress Topper against its category
The dotted line is the Home & Kitchen average. Past it, California King Mattress Topper is stronger. Inside it, weaker.
Market
The California King Mattress Topper market on Amazon at a glance
Shoppers on Amazon United States searched for California King Mattress Topper 454K times last year and spent an estimated $1.6M. The top 5 brands take 74% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 454K
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $1.6Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- california king mattress topper161K searches a year
02 · Price
A sale here is worth $85.93.
Listings sell for $85.93 on average, from $31.81 to $168.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $85.93 that is $43K to $64K a year per listing.
- Average price
- $85.93inside the $15 to $100 sweet spot
- Price range
- $31.81–$168.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $43K–$64K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #34 within Mattress Pads & Toppers. It carries 17,600 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #34in Mattress Pads & Toppers
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 17,600per listing
- Listings tracked
- 23
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top California King Mattress Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
24
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
63%
Top 20: 96%
Open market
22%
- Brand 127%
- Brand 220%
- Brand 311%
- Brand 49%
- Brand 56%
- Brand 64%
Demand
California King Mattress Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top California King Mattress Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- california king mattress topper161K/yr
- cal king mattress topper72K/yr
- mattress topper california king47K/yr
- cali king mattress topper26K/yr
- california king memory foam topper17K/yr
- mattress topper cal king15K/yr
- california king topper13K/yr
- memory foam mattress topper california king11K/yr
- cal king memory foam mattress topper11K/yr
- mattress topper california king size bed13K/yr
Reviews and returns
What reviews say buyers love and hate about California King Mattress Topper
We read the reviews and the return reasons for every product selling here.
“Not as thick as you think”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common California King Mattress Topper questions
Answered from the same tracked data.