California King Mattress Protector

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

459K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

10.0%

Market size, estimated

$1.4Ma year

Peak month

January1.1× the quietest month

Top search term

california king mattress protector148K searches a year

Listings sell for $30.99 on average, from $18.99 to $54.30. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $30.99 that is $124K to $155K a year per listing.

Average price

$30.99inside the $15 to $100 sweet spot

Price range

$18.99–$54.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

4,000–5,000

Revenue per listing a year

$124K–$155K

Returns

1.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Mattress Protectors & Encasements. It carries 63,147 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#13in Mattress Protectors & Encasements

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

63,147per listing

Listings tracked

16

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months