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California King Mattress Pad

Maybe

Products sell for $43.82 on average, inside the sweet spot. But the average product has 41,716 reviews to catch up to, so California King Mattress Pad is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$388K/yr94K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
79%top-5 click share · 11 brands · 15 sellers

Flapen Score

California King Mattress Pad against its category

The dotted line is the Home & Kitchen average. Past it, California King Mattress Pad is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The California King Mattress Pad market on Amazon at a glance

Shoppers on Amazon United States searched for California King Mattress Pad 94K times last year and spent an estimated $388K. The top 5 brands take 82% of clicks. Demand peaks in Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $388K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
9.4%
Market size, estimated
$388Ka year
Peak month
September3.9× the quietest month
Top search term
california king mattress pad43K searches a year

02 · Price

A sale here is worth $43.82.

Listings sell for $43.82 on average, from $25.33 to $65.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $43.82 that is $22K to $33K a year per listing.

Average price
$43.82inside the $15 to $100 sweet spot
Price range
$25.33–$65.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$22K–$33K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #17 within Mattress Pads & Toppers. It carries 41,716 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#17in Mattress Pads & Toppers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
41,716per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top California King Mattress Pad products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

$0$39K$78K$116K$155K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

14%

  • Utopia Bedding33%
  • EASELAND16%
  • MATBEBY16%
  • BEDLORE10%
  • Niagara Sleep Solution8%
  • Amazon Basics4%
  • Open — no brand owns it (5 brands, 14%)

Demand

California King Mattress Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 3.9×

Search terms

Top California King Mattress Pad search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • california king mattress pad43K/yr
  • cal king mattress pad30K/yr
  • mattress pad california king13K/yr
  • mattress pad cal king4K/yr
  • mattress pad california king size bed4K/yr

Reviews and returns

What reviews say buyers love and hate about California King Mattress Pad

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Thickness”
1.9%of orders come back
“Not nearly as thick”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common California King Mattress Pad questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data