California King Duvet Insert

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $833K a year.

Searches, last 12 months

386K

Growth, 90 days vs prior 90

-20.0%

Conversion, latest week

2.9%

Market size, estimated

$833Ka year

Peak month

November1.8× the quietest month

Top search term

california king duvet insert86K searches a year

Listings sell for $73.95 on average, from $26.41 to $156.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $73.95 that is $18K to $37K a year per listing.

Average price

$73.95inside the $15 to $100 sweet spot

Price range

$26.41–$156.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$18K–$37K

Returns

2.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #30 within Comforters & Sets. It carries 40,788 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

7.4%

Average rank

#30in Comforters & Sets

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

40,788per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months