california king comforter
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Great$55.57avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$33.60–$140.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad$82K$82K/yr · 160K searches
Review moat
Bad13,883.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, california king comforter is a $82K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
california king comforter market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $69K–$83K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.8%
- Avg brand age
- 42 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
32
Top-5 brand share
65%
Top 20: 97%
Top-5 click share
25%
Top 20: 58%
Open market
27%
- Bedsure30%
- Litanika13%
- ROSGONIA8%
- CozyLux8%
- MUXHOMO7%
- HYMOKEGE7%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -19.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 8.5×
Top california king comforter search terms
- ivory comforter king19K/yr
- comforter california king24K/yr
- cal king comforter only14K/yr
- california king bed sets12K/yr
- boho california king comforter set14K/yr
- comforter cal king11K/yr
- off white comforter king11K/yr
- california king comforter set cotton10K/yr
- california king bedding sets8K/yr
- ivory king comforter7K/yr
Top california king comforter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bedsure King Comforter Set Beige Soft Prewashed Bedding for All Seasons 3 Pieces GentleSoft Bed Set 1 Lightweight Comforter (104x90) and 2 Pillowcases (20x36)
Bedsure$33.844.4★9,430 rev
ROSGONIA King Size Comforter Set Ivory 3pcs (1 Boho Comforter & 2 Pillowcases) All Season Bedding Soft Lightweight Bedspread Cozy Blanket Quilt
ROSGONIA$44.574.5★18,875 rev
Litanika King Size Comforter Set Beige 3 Pieces Cream Tufted Boho Farmhouse Bedding Comforter Sets Lightweight Fluffy Comforter Bed Set for All Season (104x90In Comforter and 2 Pillowcases)
Litanika$35.074.5★1,708 rev
HYMOKEGE Ivory King Size Comforter Set Seersucker 7 Pieces All Season Luxury Bed in a Bag for Bedroom Bedding Set with Comforters Sheets Pillowcases & Shams
HYMOKEGE$60.294.5★10,726 rev
CozyLux King Size Comforter Set Ivory 3 Pieces Lightweight Down Alternative Quilted Bedding Sets All Season Soft Breathable Solid Comforter with 2 Pillowcases Luxury Soft Bed Set for Home
CozyLux$38.384.5★5,298 rev
Newest
by launch date
MUXHOMO King Size Comforter Set All Season Ultra Soft Down Alternative Bedding - 3 Piece Lightweight Bed Set Includes 1 Comforter (104x90) and 2 Pillow Shams (20x36) Ivory
MUXHOMO$35.261,091 rev
Bedsure Boho Tufted Beige California King Comforter GentleSoft 3 Pieces Boho Farmhouse-Style Decor Bedding Arch Bedding for All Seasons 1 Bed Comforter 2 Pillow Shams 104x96 Inches
Bedsure$65.721,012 rev
CozyLux King Size Comforter Set Ivory 3 Pieces Lightweight Down Alternative Quilted Bedding Sets All Season Soft Breathable Solid Comforter with 2 Pillowcases Luxury Soft Bed Set for Home
CozyLux$38.385,298 rev
Bedsure California King Size Comforter Set Beige Boho Tufted Bed Set Checkered Farmhouse-Style Distressed Vintage Bedding 3 Pieces 1 Plaid Geometric Comforter and 2 Pillow Shams
Bedsure$77.192,069 rev
JOLLYVOGUE Ivory King Comforter Set 3 Pieces Seersucker Comforters King Size Lightweight & Fluffy Bedding Sets King for All Season with 1 Ruffle Comforter and 2 Ruffle Pillowshams
JOLLYVOGUE$44.731,300 rev
Trending
90-day click momentumMUXHOMO King Size Comforter Set All Season Ultra Soft Down Alternative Bedding - 3 Piece Lightweight Bed Set Includes 1 Comforter (104x90) and 2 Pillow Shams (20x36) Ivory
MUXHOMO$35.264.5★
MUXHOMO 7 Pieces King Comforter Set Seersucker Bed in a Bag King Size All Season Luxury Bedding Set with Comforter Flat Sheet Fitted Sheet Pillowcases & Shams Ivory
MUXHOMO$54.554.4★
Bedsure Boho Tufted Beige California King Comforter GentleSoft 3 Pieces Boho Farmhouse-Style Decor Bedding Arch Bedding for All Seasons 1 Bed Comforter 2 Pillow Shams 104x96 Inches
Bedsure$65.724.5★
Bedsure King Comforter Set Beige Soft Prewashed Bedding for All Seasons 3 Pieces GentleSoft Bed Set 1 Lightweight Comforter (104x90) and 2 Pillowcases (20x36)
Bedsure$33.844.4★
JOLLYVOGUE Ivory King Comforter Set 3 Pieces Seersucker Comforters King Size Lightweight & Fluffy Bedding Sets King for All Season with 1 Ruffle Comforter and 2 Ruffle Pillowshams
JOLLYVOGUE$44.734.6★
What buyers say about california king comforter
What buyers praise and complain about, mined from review topics.What buyers love
“This set is so comfy and amazing”
“Buttery Soft”
“The set is good quality for the price”
“Comfortable and warm”
“Fits bed well”
“accurate color”
“Great deal”
“Its nice and lightweight”
“Exactly As Described”
“Soft and fluffy”
What buyers complain about
“It's small”
“Not as thick”
“Bad quality”
“Nothing like the picture”
“The color is off”
“Pretty bit flimsy material”
“Shrunk after one wash”
“not comfortable at all”
“Does not last”
“its extremely hot”
Top return reasons
Common questions
- Is california king comforter profitable to sell on Amazon United States?
- The niche generates $82K/yr across 73 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the california king comforter niche?
- 27 brands and 32 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in california king comforter?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.8%.
- When does demand for california king comforter peak?
- Demand peaks in Jan–Dec; the busiest month runs 8.5× the quietest.
- What does it cost to enter the california king comforter niche?
- Listings span $33.60–$140.72; the average listing price is $55.57 (sweet spot $15–$100). The average incumbent carries 13,884 reviews — the moat a new listing must climb.