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Cali King Sheets

Fail

The average product has 97,622 reviews to catch up to, so Cali King Sheets is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$473K/yr499K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
56%top-5 click share · 15 brands · 20 sellers

Flapen Score

Cali King Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Cali King Sheets is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cali King Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Cali King Sheets 499K times last year and spent an estimated $473K. The top 5 brands take 80% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $473K a year.

Searches, last 12 months
499K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
2.3%
Market size, estimated
$473Ka year
Peak month
October1.6× the quietest month
Top search term
cali king sheets57K searches a year

02 · Price

A sale here is worth $41.23.

Listings sell for $41.23 on average, from $12.13 to $86.94. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $41.23 that is $21K to $31K a year per listing.

Average price
$41.23inside the $15 to $100 sweet spot
Price range
$12.13–$86.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$21K–$31K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Kids' Bedding. It carries 97,622 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Kids' Bedding
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
97,622per listing
Listings tracked
25

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Cali King Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

16%

  • Brand 145%
  • Brand 215%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (9 brands, 16%)

Demand

Cali King Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Cali King Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cali king sheets57K/yr
  • california king sheets deep pockets50K/yr
  • cal king sheets deep pocket fitted36K/yr
  • cotton california king sheet sets22K/yr
  • cooling sheets california king18K/yr
  • deep pocket california king sheets12K/yr
  • california king sheet31K/yr
  • california king cotton sheets23K/yr
  • california king deep pocket sheets19K/yr
  • california king sheet sets deep pocket29K/yr

Reviews and returns

What reviews say buyers love and hate about Cali King Sheets

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Size-Overall”
2.6%of orders come back
“are a tad too small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cali King Sheets questions

Answered from the same tracked data.