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Cal King Cotton Sheets

Fail

The average product has 58,962 reviews to catch up to, so Cal King Cotton Sheets is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$39K/yr48K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
47%top-5 click share · 17 brands · 20 sellers

Flapen Score

Cal King Cotton Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Cal King Cotton Sheets is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cal King Cotton Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Cal King Cotton Sheets 48K times last year and spent an estimated $39K. The top 5 brands take 78% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
1.7%
Market size, estimated
$39Ka year
Peak month
November1.3× the quietest month
Top search term
cal king cotton sheets12K searches a year

02 · Price

A sale here is worth $47.25.

Listings sell for $47.25 on average, from $22.52 to $102.92. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $47.25 that is $0 to $5K a year per listing.

Average price
$47.25inside the $15 to $100 sweet spot
Price range
$22.52–$102.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #120 within Sheets & Pillowcases. It carries 58,962 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#120in Sheets & Pillowcases
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
58,962per listing
Listings tracked
35

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Cal King Cotton Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

18%

  • Brand 125%
  • Brand 221%
  • Brand 318%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Cal King Cotton Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cal King Cotton Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cal king cotton sheets12K/yr
  • 100% cotton sheets california king9K/yr
  • cal king sheets cotton9K/yr
  • cotton california king sheets8K/yr
  • cal king bed sheets deep pocket5K/yr
  • california king sheet sets egyptian cotton4K/yr
  • cotton sheets for california king size bed296/yr

Reviews and returns

What reviews say buyers love and hate about Cal King Cotton Sheets

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Hard Feel”
3.2%of orders come back
“rough on the skin”
A buyer, on “Hard Feel”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cal King Cotton Sheets questions

Answered from the same tracked data.