Cake Spatula
MaybeThe top 5 brands take only 50% of clicks. But demand is soft, at -11.0% this quarter, so Cake Spatula is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 4954
- Market size
- $399K/yr528K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 43%top-5 click share · 28 brands · 76 sellers
Flapen Score
Cake Spatula against its category
The dotted line is the Home & Kitchen average. Past it, Cake Spatula is stronger. Inside it, weaker.
Market
The Cake Spatula market on Amazon at a glance
Shoppers on Amazon United States searched for Cake Spatula 528K times last year and spent an estimated $399K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $399K a year.
- Searches, last 12 months
- 528K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $399Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- cake spatula125K searches a year
02 · Price
A sale here is worth $9.57.
Listings sell for $9.57 on average, from $4.94 to $20.01. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $9.57 that is $10K to $12K a year per listing.
- Average price
- $9.57under the $15 to $100 sweet spot
- Price range
- $4.94–$20.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $10K–$12K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,148 within Decorating Tools. It carries 3,302 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #1,148in Decorating Tools
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 3,302per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Cake Spatula products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
76
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
43%
Top 20: 84%
Open market
45%
- Brand 118%
- Brand 211%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Cake Spatula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Cake Spatula search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cake spatula125K/yr
- espatulas para reposteria94K/yr
- icing spatula94K/yr
- frosting spatula56K/yr
- cake decorating spatula17K/yr
- cake icing spatula17K/yr
- cake frosting spatula14K/yr
- cake spatula icing smoother12K/yr
- icing spatula for cakes12K/yr
- frosting spreader12K/yr
Reviews and returns
What reviews say buyers love and hate about Cake Spatula
We read the reviews and the return reasons for every product selling here.
“pretty long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cake Spatula questions
Answered from the same tracked data.









