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Cake Pop Mold

Pass

Cake Pop Mold scores 68 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +60.9% this quarter, and an estimated 1.7% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 11,240 Home & Kitchen niches · +19 vs the category median of 49
Market size
$1.3M/yr3.1M searches / yr
90-day growth
+60.9%search demand this quarter
Competition
53%top-5 click share · 19 brands · 27 sellers

Flapen Score

Cake Pop Mold against its category

The dotted line is the Home & Kitchen average. Past it, Cake Pop Mold is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Pop Mold market on Amazon at a glance

Shoppers on Amazon United States searched for Cake Pop Mold 3.1M times last year and spent an estimated $1.3M. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+60.9%
Conversion, latest week
3.6%
Market size, estimated
$1.3Ma year
Peak month
July2.7× the quietest month
Top search term
cake pop mold1.5M searches a year

02 · Price

A sale here is worth $12.12.

Listings sell for $12.12 on average, from $7.92 to $29.63. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $12.12 that is $18K to $24K a year per listing.

Average price
$12.12under the $15 to $100 sweet spot
Price range
$7.92–$29.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$18K–$24K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #18 within Pastry & Baking Molds. It carries 1,718 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#18in Pastry & Baking Molds
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,718per listing
Listings tracked
23

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cake Pop Mold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

27

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

34%

  • Brand 125%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Cake Pop Mold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Cake Pop Mold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake pop mold1.5M/yr
  • cake pop molds363K/yr
  • cake pop supplies153K/yr
  • cake pop303K/yr
  • cake pops158K/yr
  • cake pop kit214K/yr
  • cakepop molds shapes91K/yr
  • cake pop molds shapes48K/yr
  • silicone cake pop molds24K/yr
  • round cake pop mold25K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Pop Mold

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Too big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cake Pop Mold questions

Answered from the same tracked data.