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Cake Pop Decorations

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at +5.1% this quarter, so Cake Pop Decorations is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$175K/yr304K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
45%top-5 click share · 36 brands · 53 sellers

Flapen Score

Cake Pop Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Cake Pop Decorations is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Pop Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Cake Pop Decorations 304K times last year and spent an estimated $175K. The top 5 brands take 45% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
3.2%
Market size, estimated
$175Ka year
Peak month
November2.2× the quietest month
Top search term
cake pop kit214K searches a year

02 · Price

A sale here is worth $17.95.

Listings sell for $17.95 on average, from $7.09 to $40.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $17.95 that is $4K to $9K a year per listing.

Average price
$17.95inside the $15 to $100 sweet spot
Price range
$7.09–$40.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #442 within Pastry & Baking Molds. It carries 1,672 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#442in Pastry & Baking Molds
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,672per listing
Listings tracked
39

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cake Pop Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

36 rising

Sellers

53

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

45%

Top 20: 84%

Open market

49%

  • Brand 111%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Cake Pop Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Cake Pop Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake pop kit214K/yr
  • cake pop decorating supplies20K/yr
  • cake pop kits12K/yr
  • cake pop set11K/yr
  • cakepop kit10K/yr
  • cake pop making kit8K/yr
  • cake pops kit9K/yr
  • cake pop maker kit8K/yr
  • cake pop decorating kit6K/yr
  • cake pop kit with everything6K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Pop Decorations

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Too big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cake Pop Decorations questions

Answered from the same tracked data.