Is cake pan with lid profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (46/100).

How competitive is the cake pan with lid niche?

10 brands and 76 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in cake pan with lid?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.4%.

When does demand for cake pan with lid peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the cake pan with lid niche?

Listings span $10.37–$98.17; the average listing price is $24.54 (sweet spot $15–$100). The average incumbent carries 4,526 reviews — the moat a new listing must climb.

cake pan with lid

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$24.54

avg listing price — sweet spot $15–$100

Price range

Great$10.37–$98.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.1M

$1.1M/yr · 1.2M searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,525.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cake pan with lid is a $1.1M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

cake pan with lid market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: $982K–$1.2M; units × avg price
Conversion rate: 3.5%
Avg BSR: #72
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 7.0%
Avg brand age: 44 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

Nordic Ware60%
Farberware15%
GoodCook12%
Rachael Ray3%
Pyrex3%
M MCIRCO2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top cake pan with lid search terms

nordic ware406K/yr -22.7%1.1% conv.
cake pan with lid164K/yr -0.3%2.6% conv.
baking pan with lid77K/yr -1.4%1.4% conv.
nordicware64K/yr +6.4%1.1% conv.
9x13 baking pan with lid73K/yr +9.0%4.0% conv.
cake pans with lids52K/yr -3.0%0.9% conv.
baking pans with lids42K/yr +11.7%0.7% conv.
nordic ware cake pan44K/yr -12.3%3.0% conv.
cake pan with lid 9x1343K/yr -17.3%4.2% conv.
9 x 13 baking pan with lid43K/yr -5.3%4.3% conv.

All search terms

Top cake pan with lid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nordic Ware Natural Aluminum Commercial Cake Pan with Lid Rectangle Pan with Lid Silver 9 x 13

Nordic Ware$14.594.6★2,969 rev

Farberware Nonstick Bakeware Rectangular Cake Pan with Lid Cake Pans For Baking 9-Inch x 13-Inch Gray

Farberware$21.234.7★9,716 rev

Nordic Ware Naturals 3 Piece Set - USA Made Aluminum Commercial Quality Sheet Pan for Baking or Roasting Encapsulated Galvanized Steel Rim Prevents Warping; Half Sheet Jelly Roll and Quarter Sheet

Nordic Ware$31.644.5★7,134 rev

Nordic Ware Classic Metal 9x13 Covered Cake Pan

Nordic Ware$19.784.5★9,942 rev

Nordic Ware Naturals Half Sheet - USA Made Aluminum Commercial Quality Sheet Pan for Baking or Roasting Encapsulated Galvanized Steel Rim Prevents Warping 2-Pack

Nordic Ware$29.344.7★35,020 rev

Newest

by launch date

Calphalon Titan Bake Pan with Lid 13 x 9 Inch Cake Pan Baking Cake Pan Nonstick 2-Pack Bakeware Set Aluminized Steel PFOA-Free for Even Heating Commercial Quality Baking

Calphalon$21.8644 rev

7mo ago

9x13 Baking Pan with Lid Deep Nonstick Covered Cake Pan for RV & Convection Oven Heavy Duty Warp-Resistant Pan with Silicone Handles Snap-On Cover for Meal Prep Storage Transport (Coral Red)

Hovnarh$30.5283 rev

8mo ago

Qinyoung 2 Pcs Cake Baking Pan with Lid and Handle 9 x 13 Inch Non-stick Rectangle Sheet Cake Pan Carrier for Brownie Roasting Cooking Baking (Black Gray)

Qinyoung$34.47174 rev

2y ago

GoodCook Everyday Baking Pan with Metal Lid Nonstick Warp-Resistant Heavy-Gauge Steel Construction Even-Heating Oblong Cake Pan with Solid Oven-Safe Cover 9x13-Inch Gray

GoodCook$21.232,646 rev

3y ago

Nordic Ware Naturals Half Sheet Set - USA Made Aluminum Commercial Quality Sheet Pan for Baking or Roasting Encapsulated Galvanized Steel Rim Prevents Warping 2pk Half + Lid

Nordic Ware$32.31562 rev

3y ago

What buyers say about cake pan with lid

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Baking17%

“Great for baking cookies”

Size-Overall9%

“Good size”

Ease Of Cleaning7%

“It also cleans up beautifully”

Cooking Experience6%

“handy for cooking 1 or 2 items”

Value For Money5%

“Great value”

Strength5%

“it's not flimsy”

Advertised Vs Actual Product5%

“As described”

Durability3%

“These hold up well”

Ease Of Use2%

“That has been so handy”

What buyers complain about

Size-Overall11%

“Misleading size”

Quality-Overall9%

“Very cheap quality”

Advertised Vs Actual Product7%

“Incorrect description”

Durability6%

“Not durable”

Dishwasher Safe6%

“DO NOT CKEAN IN THE DISHWASHER”

Ease Of Use6%

“Hard to open”

Rusts/Corrodes5%

“the rack is rusting”

Thickness4%

“It was really thin material”

Ease Of Cleaning4%

“it doesnt clean well”

Adhesion/Stickiness4%

“I was skeptical about this sticking”

Top return reasons

Size-Overall49%

Scratch Resistance9%

Advertised Vs Actual Product8%

Value For Money5%

Product Condition3%

Quality-Overall3%

Color Fading/Discoloration3%

Material Quality2%

Dishwasher Safe1%

Functionality-Overall1%

Common questions

Is cake pan with lid profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (46/100).
How competitive is the cake pan with lid niche?: 10 brands and 76 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in cake pan with lid?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.4%.
When does demand for cake pan with lid peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the cake pan with lid niche?: Listings span $10.37–$98.17; the average listing price is $24.54 (sweet spot $15–$100). The average incumbent carries 4,526 reviews — the moat a new listing must climb.