Is cake pan profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 31 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the cake pan niche?

27 brands and 75 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in cake pan?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 2.6%.

When does demand for cake pan peak?

Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the cake pan niche?

Listings span $6.07–$27.86; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 5,403 reviews — the moat a new listing must climb.

cake pan

Worth a look

Shows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.6M

$2.6M/yr · 3.8M searches

Brand share

Great47%

top-5 brand share — no brand owns this niche

Avg price

Great$16.33

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Price range

Good$6.07–$27.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,403.16

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, cake pan is a $2.6M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

cake pan market data

Units sold / yr: 150K–200K; avg 2,000–2,500/product
Revenue / yr: $2.4M–$3.3M; units × avg price
Conversion rate: 4.1%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 1.5%
Avg brand age: 42 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

46%

Top 20: 87%

Open market

47%

EWFEN17%
tutikuki9%
Novery8%
RFAQK7%
Wilton6%
tifanso5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top cake pan search terms

cake pan1.3M/yr -20.6%2.6% conv.
cake pans604K/yr -9.0%2.4% conv.
moldes para hornear255K/yr -18.4%0.4% conv.
round cake pans242K/yr -7.3%4.7% conv.
8 inch cake pan208K/yr -19.6%9.3% conv.
molde para flan184K/yr -7.6%0.9% conv.
cake mold167K/yr -12.6%0.9% conv.
cake molds96K/yr -9.7%0.5% conv.
moldes para pasteles202K/yr -47.0%0.5% conv.
cake pan set80K/yr -8.4%1.7% conv.

All search terms

Top cake pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EWFEN 8 Inch Cake Pan Set of 2 Stainless Steel Round Layer Cake Baking Pans Tins Non-Toxic & Healthy Leak-proof & Easy Clean & Dishwasher Safe

EWFEN$10.234.7★580 rev

tutikuki 8 Round Cake Pan 3PCS Nonstick Cake Pans with 100 PCS Parchment Paper Carbon Steel Cake Baking Pans with Handle Dishwasher Safe

tutikuki$18.954.8★949 rev

Novery 9.5 Non-stick Cake Pan Heavy Duty Carbon Steel Fluted Tube Round Baking Pan Buntz Pound Cake Pan Mold Tube Bakeware Baking Mold for Jello Gelatin Chocoflan Flan

Novery$10.064.7★2,802 rev

RFAQK 100pcs Cake Pan Sets for Baking + Cake Decorating Supplies: 3 Non-Stick Springform Pans Set (4 7 9 inches) Icing Tips Cake Leveler Multi-functional Leak-Proof CheeseCake Pan & eBook

RFAQK$22.894.6★6,971 rev

Wilton Performance Pans Aluminum Round Cake Pan 9 x 2 in. Pack of 2

Wilton$16.464.7★24,526 rev

Newest

by launch date

tifanso 3PCS 8 Round Stainless Steel Even Heating Cake Pans for Baking

tifanso$11.24177 rev

5mo ago

Riccle 148PCs Cake Pan Set for Baking 3 Non-Stick Springform Pan Set (4 7 9 Inches) Cake Decorating Kit Piping Bags and Tips Set Cake Leveler Multi-functional Leak-Proof CheeseCake Pan (148)

RICCLE$15.30123 rev

8mo ago

HONGBAKE 8 Inch Round Cake Pan Set for Baking with 2 Pcs Silicone Baking Sling Mats Nonstick Circle Cake Pans Set of 2 2.5 Deeper Layer Cake Tin for Oven Cheesecake Mold Huty Duty Golden

HONGBAKE$17.6068 rev

8mo ago

Amazon Basics Nonstick Carbon Steel Round Cake Pans Dishwasher and Oven-Safe up to 428F 9 in. Set of 2

Amazon Basics$13.36213 rev

9mo ago

Easynzery 168pcs Cake Pan Sets for Baking + Cake Decorating Supplies: 3 Non-Stick Springform Pans Set (6 8 10 inches) Icing Tips Multi-functional Leak-Proof CheeseCake Pan

Easynzery$27.86106 rev

10mo ago

What buyers say about cake pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking21%

“Makes baking easier”

Quality-Overall17%

“Amazing quality”

Ease Of Cleaning8%

“Cleans up very well”

Value For Money8%

“Money well spent”

Size-Overall7%

“Love the size”

Advertised Vs Actual Product5%

“Exactly as shown”

Cooking Experience4%

“Cooks evenly”

Non-Stick Coating4%

“Good non stick pan”

Ease Of Use3%

“Easy to Use”

Strength3%

“Sturdy pans”

What buyers complain about

Size-Overall11%

“The size isnt what I expected”

Adhesion/Stickiness9%

“They don't stick”

Quality-Overall8%

“Bad quality”

Rusts/Corrodes6%

“Showing rust quickly”

Ease Of Use6%

“Difficult to separate”

Leak-Proof6%

“Leaked”

Durability5%

“Broke easily for me”

Thickness4%

“even very thick”

Non-Stick Coating2%

“the nonstick coating wears off after two weeks use”

Cooking Experience2%

“Did not cook evenly”

Top return reasons

Size-Overall59%

Value For Money7%

Material Quality5%

Advertised Vs Actual Product5%

Quality-Overall4%

Functionality-Overall3%

Adhesion/Stickiness2%

Scratch Resistance2%

Thin2%

Product Condition2%

Common questions

Is cake pan profitable to sell on Amazon United States?: The niche generates $2.6M/yr across 31 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the cake pan niche?: 27 brands and 75 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in cake pan?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 2.6%.
When does demand for cake pan peak?: Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the cake pan niche?: Listings span $6.07–$27.86; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 5,403 reviews — the moat a new listing must climb.