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Cake Leveler

Fail

Demand is soft, at -17.5% this quarter, so Cake Leveler is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$293K/yr280K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
73%top-5 click share · 12 brands · 26 sellers

Flapen Score

Cake Leveler against its category

The dotted line is the Home & Kitchen average. Past it, Cake Leveler is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Leveler market on Amazon at a glance

Shoppers on Amazon United States searched for Cake Leveler 280K times last year and spent an estimated $293K. The top 5 brands take 79% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
7.1%
Market size, estimated
$293Ka year
Peak month
February1.3× the quietest month
Top search term
cake leveler150K searches a year

02 · Price

A sale here is worth $14.77.

Listings sell for $14.77 on average, from $5.19 to $37.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $14.77 that is $15K to $18K a year per listing.

Average price
$14.77under the $15 to $100 sweet spot
Price range
$5.19–$37.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$18K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #3,666 within Decorating Tools. It carries 4,582 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#3,666in Decorating Tools
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
4,582per listing
Listings tracked
16

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cake Leveler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

26

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

17%

  • Brand 136%
  • Brand 224%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 17%)

Demand

Cake Leveler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cake Leveler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake leveler150K/yr
  • cake leveler & slicer41K/yr
  • cake cutter slicer leveler17K/yr
  • cake layer slicer11K/yr
  • cake leveler tool9K/yr
  • cake slicer leveler10K/yr
  • cake level6K/yr
  • nivelador de pasteles7K/yr
  • cake layer cutter6K/yr
  • agbay cake leveler6K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Leveler

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Ease Of Use”
1.6%of orders come back
“Hard to Use”
A buyer, on “Ease Of Use”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cake Leveler questions

Answered from the same tracked data.