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Cake Frosting Machine

Fail

Buyers convert on only 0.4% of searches, so Cake Frosting Machine is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$123K/yr118K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
55%top-5 click share · 15 brands · 22 sellers

Flapen Score

Cake Frosting Machine against its category

The dotted line is the Home & Kitchen average. Past it, Cake Frosting Machine is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Frosting Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Cake Frosting Machine 118K times last year and spent an estimated $123K. The top 5 brands take 81% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
0.4%
Market size, estimated
$123Ka year
Peak month
May1.4× the quietest month
Top search term
cake decorating machine23K searches a year

02 · Price

A sale here is worth $261.60.

Listings sell for $261.60 on average, from $10.53 to $474.97. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $261.60 that is $0 to $26K a year per listing.

Average price
$261.60above the $15 to $100 sweet spot
Price range
$10.53–$474.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 26.4% of listings are out of stock. The average listing ranks #48,656 within Decorating Tools. It carries 54 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
59%
Out of stock, average day
26.4%
Average rank
#48,656in Decorating Tools
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
54per listing
Listings tracked
27

04 · Newcomers

4 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cake Frosting Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

22

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

14%

  • Brand 128%
  • Brand 217%
  • Brand 315%
  • Brand 414%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (9 brands, 14%)

Demand

Cake Frosting Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cake Frosting Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake decorating machine23K/yr
  • cake icing machine17K/yr
  • cake frosting machine14K/yr
  • cake machine10K/yr
  • electric cake turntable8K/yr
  • automatic cake icing machine7K/yr
  • maquina para alisar pasteles6K/yr
  • maquina alisadora de pasteles4K/yr
  • maquina para decorar pasteles6K/yr
  • icing machine5K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Frosting Machine

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Functionality-Overall”
4.0%of orders come back
“Did not do the expected job”
A buyer, on “Functionality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cake Frosting Machine questions

Answered from the same tracked data.