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Caddy

Maybe

The top 5 brands take only 55% of clicks. But buyers convert on only 1.6% of searches, so Caddy is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$262K/yr1.2M searches / yr
90-day growth
+20.2%search demand this quarter
Competition
37%top-5 click share · 26 brands · 102 sellers

Flapen Score

Caddy against its category

The dotted line is the Home & Kitchen average. Past it, Caddy is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caddy market on Amazon at a glance

Shoppers on Amazon United States searched for Caddy 1.2M times last year and spent an estimated $262K. The top 5 brands take 55% of clicks. Demand peaks in Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+20.2%
Conversion, latest week
1.6%
Market size, estimated
$262Ka year
Peak month
August1.7× the quietest month
Top search term
caddy378K searches a year

02 · Price

A sale here is worth $14.23.

Listings sell for $14.23 on average, from $4.88 to $25.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $14.23 that is $7K to $11K a year per listing.

Average price
$14.23under the $15 to $100 sweet spot
Price range
$4.88–$25.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #118 within Shower Accessories. It carries 2,925 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#118in Shower Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,925per listing
Listings tracked
40

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Caddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

102

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

37%

Top 20: 79%

Open market

39%

  • Brand 123%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Caddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Caddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caddy378K/yr
  • caddy organizer with handle213K/yr
  • caddy organizer129K/yr
  • plastic caddy55K/yr
  • storage caddy64K/yr
  • organizer caddy49K/yr
  • small caddy39K/yr
  • plastic caddy with handle30K/yr
  • hair caddy33K/yr
  • caddy with handle25K/yr

Reviews and returns

What reviews say buyers love and hate about Caddy

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Strength”
21%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Caddy questions

Answered from the same tracked data.