Is caddy profitable to sell on Amazon United States?

The niche generates $262K/yr across 40 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the caddy niche?

26 brands and 102 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in caddy?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.3%.

When does demand for caddy peak?

Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the caddy niche?

Listings span $4.88–$25.50; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 2,925 reviews — the moat a new listing must climb.

caddy

Worth a look

Shows no brand lock-in (top 5 brands take 55% of clicks), but weak search conversion (1.6%) keeps it on the watch list.

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Avg price

Good$14.23

avg listing price — sweet spot $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$4.88–$25.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+20.2%

90-day search growth — must beat 0% to launch

Market size

Okay$262K

$262K/yr · 1.2M searches

Review moat

Okay2,925.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, caddy is a $262K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

caddy market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $213K–$285K; units × avg price
Conversion rate: 1.6%
Avg BSR: #118
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.4%
Avg brand age: 37 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

102

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

37%

Top 20: 79%

Open market

39%

Tiawudi23%
AOZITA11%
JiatuA10%
Storex6%
EUDELE6%
Anyoifax6%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +20.2% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Open Trend

Top caddy search terms

caddy378K/yr +21.7%1.0% conv.
caddy organizer with handle213K/yr +22.6%1.1% conv.
caddy organizer129K/yr +8.0%0.5% conv.
plastic caddy55K/yr +76.2%1.1% conv.
storage caddy64K/yr +14.3%0.4% conv.
organizer caddy49K/yr +18.1%0.6% conv.
small caddy39K/yr +24.9%0.6% conv.
plastic caddy with handle30K/yr +24.5%1.1% conv.
hair caddy33K/yr +11.2%1.5% conv.
caddy with handle25K/yr -3.4%1.0% conv.

All search terms

Top caddy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tiawudi Multipurpose Caddy Organizer Plastic Caddy with Handle Stackable Desk Organizer for Stationery Marker and Pencil Office Supplies Organizer Dorm Caddy

Tiawudi$10.324.7★688 rev

JiatuA Plastic Storage Basket with Handle Portable Shower Caddy Tote Organizer Basket Bin for Bathroom Kitchen Dorm Room Bedroom Green

JiatuA$15.514.7★1,598 rev

EUDELE Mesh Shower Caddy Portable for College Dorm Room Essentials Shower Caddy Dorm with 9-Pocket Large Capacity for Beach Swimming Gym Camping Travel essentials

EUDELE$9.864.6★7,617 rev

Portable Shower Caddy Plastic Shower Basket Organizer with Handle Pink

Anyoifax$14.904.7★1,201 rev

Multiuse Caddy Organizer with Handle Portable Divided Plastic Tote Bin - Art Craft Stationary Pen Marker Crayons Makeup Hair Supplies Storage - Bathroom Classroom Dorm Office Desk Holder - Cyan

AOZITA$12.404.6★1,505 rev

Newest

by launch date

Lifewit Portable Shower Caddy Plastic Basket Organizer 1 Pack White

Lifewit$13.48118 rev

3mo ago

HIPHOP PANDA 2-Pack Diaper Caddy Organizer - Newborn Essentials Baby Registry Must Haves - Sturdy Nursery Storage Bin & Portable Car Caddy for Diapers & Wipes - Grey/Oatmeal Gift Set

HIPHOP PANDA$11.56594 rev

1y ago

Multiuse Caddy Organizer with Handle Portable Divided Plastic Tote Bin - Art Craft Stationary Pen Marker Crayon Makeup Hair Supplies Storage - Bathroom Classroom Dorm Office Desk Holder -Purple

AOZITA$12.661,505 rev

1y ago

Multiuse Caddy Organizer with Handle Portable Divided Plastic Tote Bin - Art Craft Stationary Pen Marker Crayons Makeup Hair Supplies Storage - Bathroom Classroom Dorm Office Desk Holder - Cyan

AOZITA$12.401,505 rev

1y ago

Xuhdukc Shower Caddy Portable and Cleaning Caddy Organizer for Bathroom Kitchen Toiletries Storage Caddy organizer with handle Rust-Resistant Durable Material(Milky White 9.36L7.73W7.24H)

Xuhdukc$16.09297 rev

1y ago

What buyers say about caddy

What buyers praise and complain about, mined from review topics.

What buyers love

Strength11%

“Sturdy construction”

Size-Overall10%

“Fits what we have nicely”

Quality-Overall9%

“Affordable quality”

Storage Capacity9%

“Good space”

Ease Of Use7%

“Very ease to handle”

Advertised Vs Actual Product6%

“Exactly What I Needed”

Value For Money5%

“Good for the price”

Durability5%

“The handles seem durable”

Portability5%

“Very portable”

Ease Of Cleaning4%

“Keeps area clean”

What buyers complain about

Size-Overall21%

“Bigger than expected”

Quality-Overall7%

“I don't think it's sufficient quality to be worth any money”

Strength7%

“Not sturdy”

Smell5%

“Awful chemical smell”

Material Quality4%

“material is not sturdy”

Durability4%

“Breaks easily”

Value For Money2%

“its a little pricey for the little space it gives”

Advertised Vs Actual Product2%

“not the same size”

Ease Of Cleaning2%

“certainly not enough to clean a bathroom”

Ease Of Use1%

“Cannot use it”

Top return reasons

Size-Overall55%

Material Quality7%

Strength7%

Value For Money5%

Quality-Overall4%

Advertised Vs Actual Product4%

Smell4%

Defective Material/Parts3%

Color2%

Functionality-Overall1%

Common questions

Is caddy profitable to sell on Amazon United States?: The niche generates $262K/yr across 40 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the caddy niche?: 26 brands and 102 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in caddy?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.3%.
When does demand for caddy peak?: Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the caddy niche?: Listings span $4.88–$25.50; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 2,925 reviews — the moat a new listing must climb.

caddy

caddy market data

Competition & brand share

Demand & seasonality

Top caddy search terms

Top caddy products on Amazon

Top sellers

Newest

Trending

What buyers say about caddy

What buyers love

What buyers complain about

Top return reasons

Common questions

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