Is buzz lightyear birthday party decorations profitable to sell on Amazon United States?

The niche generates $40K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the buzz lightyear birthday party decorations niche?

26 brands and 45 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in buzz lightyear birthday party decorations?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.5%.

When does demand for buzz lightyear birthday party decorations peak?

Demand peaks in Jul; the busiest month runs 2.3× the quietest.

What does it cost to enter the buzz lightyear birthday party decorations niche?

Listings span $5.22–$47.79; the average listing price is $13.35 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.

buzz lightyear birthday party decorations

Worth a look

Shows a thin review moat (289 avg reviews), but a small market ($40K/yr) keeps it on the watch list.

Review moat

Great289

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great$5.22–$47.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Avg price

Good$13.35

avg listing price — sweet spot $15–$100

Growth

Good+26.2%

90-day search growth — must beat 0% to launch

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$40K

$40K/yr · 142K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, buzz lightyear birthday party decorations is a $40K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

buzz lightyear birthday party decorations market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $40K–$53K; units × avg price
Conversion rate: 2.1%
Avg BSR: #1,012
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 3.5%
Avg brand age: 28 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

56%

Top 20: 91%

Open market

41%

Generic23%
HUNGOVER12%
Paready8%
PIRESE7%
LINGANA5%
Tinoaly5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.3×

Open Trend

Top buzz lightyear birthday party decorations search terms

buzz lightyear birthday decorations68K/yr +5.5%1.5% conv.
buzz lightyear party decorations22K/yr +98.4%1.6% conv.
buzz lightyear birthday11K/yr +43.4%1.0% conv.
buzz lightyear party13K/yr +19.9%0.9% conv.
buzz lightyear decorations9K/yr +42.9%1.9% conv.
buzz lightyear party supplies8K/yr +46.0%0.8% conv.
buzz light year birthday decorations6K/yr +28.0%1.5% conv.
buzz lightyear backdrop5K/yr +49.4%0.0% conv.

All search terms

Top buzz lightyear birthday party decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Light inspired Party Decorations Cartoon Story Birthday Party Supplies include Banner Table Cloth Forks Plate Napkins and Cups for Game 1st 2nd 3rd 4th 10th Bday Decor Purple

Generic$23.984.6★67 rev

Anagram Toy Story Buzz Lightyear Supershape Balloon (1ct)

HUNGOVER$8.634.6★663 rev

Pirese Space Birthday Decorations Space Ranger Happy Birthday Banner with Balloons Pre-Strung Outer Space Party Supplies Rocket Starburst Foil Balloons for Kids Birthday Party Decor

PIRESE$13.504.7★11 rev

Green Purple Blue Balloons Green Blue Balloon Purple Teal Silver Balloon Grassy Balloons for Birthday Boys Girls Baby Shower Monster Theme Party Wedding Anniversary Decorations Supplies

Paready$9.074.8★662 rev

Two Infinity and Beyond Toy Theme Cartoon Story Banner 2nd Birthday Decorations Infinity & Beyond Party Photo Props 2nd Birthday Banner Astronaut Space Travel Party Supplies

LINGANA$14.794.4★12 rev

Newest

by launch date

Pirese Space Birthday Decorations Space Ranger Happy Birthday Banner with Balloons Pre-Strung Outer Space Party Supplies Rocket Starburst Foil Balloons for Kids Birthday Party Decor

PIRESE$13.5011 rev

4mo ago

Disney Toy Story Baseball Cap and Sunglasses Set for Boys UV 400 Sun Protection Buzz Lightyear Woody Gifts for Boys (Multi Buzz)

Get Trend$18.32188 rev

7mo ago

Two Infinity and Beyond Toy Theme Cartoon Story Banner 2nd Birthday Decorations Infinity & Beyond Party Photo Props 2nd Birthday Banner Astronaut Space Travel Party Supplies

LINGANA$14.7912 rev

11mo ago

Toy Cartoon Birthday Party Decorations Toy Themed Party Supplies Include Banner Cake Topper Cupcake Topper Balloons Backdrop Tablecloth

Signreen$24.5182 rev

1y ago

LaVenty Two Infinity and Beyond Birthday Decorations 2nd Birthday Balloon Garland Arch Backdrop Banner Cake Topper for Boy

LaVenty$18.2911 rev

1y ago

What buyers say about buzz lightyear birthday party decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality”

Value For Money14%

“Good value for the money”

Color9%

“Colors were bright”

Advertised Vs Actual Product8%

“Exactly what we needed”

Design-Overall7%

“the design was super cute — the kids absolutely loved it”

Size-Overall6%

“Good size”

Strength6%

“not crazy flimsy like some kids sets can be”

Durability5%

“Everything felt quality and strong, and lasted through the party and then some”

Gifting Purpose3%

“Gift wrap”

Assembly/Installation2%

“easy to assemble”

What buyers complain about

Quality-Overall20%

“The backdrop was poor quality”

Durability11%

“do not last”

Size-Overall10%

“Its a tad bit large”

Value For Money9%

“very costly”

Smell6%

“Weird Smell”

Thickness4%

“A few items felt a little thin”

Scratch Resistance4%

“Did have a few scratches”

Taste-Overall4%

“These taste horrible”

Inflation/Deflation3%

“deflated quickly”

Adhesion/Stickiness2%

“These are more difficult to adhere to the skin”

Top return reasons

Size-Overall31%

Value For Money18%

Advertised Vs Actual Product9%

Inflation/Deflation8%

Color5%

Functionality-Overall4%

Defective Material/Parts4%

Quality-Overall4%

Adhesion/Stickiness3%

Assembly/Installation3%

Common questions

Is buzz lightyear birthday party decorations profitable to sell on Amazon United States?: The niche generates $40K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the buzz lightyear birthday party decorations niche?: 26 brands and 45 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in buzz lightyear birthday party decorations?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.5%.
When does demand for buzz lightyear birthday party decorations peak?: Demand peaks in Jul; the busiest month runs 2.3× the quietest.
What does it cost to enter the buzz lightyear birthday party decorations niche?: Listings span $5.22–$47.79; the average listing price is $13.35 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.