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54

butterfly wall art

Worth a look

Shows no brand lock-in (top 5 brands take 18% of clicks), but weak search conversion (1.4%) keeps it on the watch list.

Market size 24Growth 24Conversion 18Competition 96Returns 71Price range 68Avg price 83Brand share 98Review moat 73Quality gap 32

Brand share

Incredible18%

top-5 brand share — no brand owns this niche

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Great$18.37

avg listing price — sweet spot $15–$100

Review moat

Good598.25

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good$5.63–$130.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$94K

$94K/yr · 363K searches

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, butterfly wall art is a $94K/yr Amazon United States market (363K searches/yr). The top 5 brands hold 18% of demand. Verdict: Worth a look — 54/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

butterfly wall art market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$73K–$92K
units × avg price
Conversion rate
1.4%
Avg BSR
#3,417
Page quality
0%
Prime
100%
Sponsored
99%
Out of stock
5.7%
Avg brand age
22 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

111 falling

Sellers

129

Top-5 brand share

18%

Top 20: 42%

Top-5 click share

17%

Top 20: 39%

Open market

80%

  • GUSFREUD6%
  • Daogtc3%
  • Myzoran3%
  • EZ4ENCE3%
  • SAOROPEB3%
  • Generic2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top butterfly wall art search terms

  • butterfly bathroom decor56K/yr
  • metal butterfly wall decor47K/yr
  • butterfly art37K/yr
  • butterfly pictures31K/yr
  • butterfly canvas wall art23K/yr
  • gold butterfly wall decor23K/yr
  • butterfly pictures wall decor19K/yr
  • vintage butterfly wall art15K/yr
  • butterfly art wall decor17K/yr
  • butterfly painting12K/yr
All search terms

Top butterfly wall art products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about butterfly wall art

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“Colors are beautiful”

Quality-Overall13%

“Good variety”

Value For Money9%

“Great Value”

Advertised Vs Actual Product8%

“As described”

Design-Overall5%

“Perfect for my great bedroom”

Size-Overall5%

“not too big”

Ease Of Use4%

“Easy To Use”

Gifting Purpose4%

“Very nice for gifts”

Strength3%

“strong to wall”

Durability2%

“they feel really durable so I expect them to last several years”

What buyers complain about

Size-Overall27%

“To small”

Adhesion/Stickiness8%

“Wont stick”

Quality-Overall7%

“cheap looking”

Color4%

“Same colors looks ugly together”

Value For Money4%

“A little pricey”

Frame Quality4%

“No frame”

Material Quality3%

“Shower curtain average nice material”

Thickness2%

“It's also a lot thinner than I anticipated”

Strength2%

“They are breakable yet lightweight”

Durability2%

“sometimes they fall”

Top return reasons

Size-Overall39%
Advertised Vs Actual Product10%
Color9%
Adhesion/Stickiness6%
Value For Money6%
Quality-Overall5%
Material Quality4%
Defective Material/Parts4%
Frame Quality3%
Display Colors2%

Common questions

Is butterfly wall art profitable to sell on Amazon United States?
The niche generates $94K/yr across 130 tracked products. 5 of 50 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the butterfly wall art niche?
111 brands and 129 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 18% of demand.
What do buyers complain about in butterfly wall art?
Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 2.2%.
When does demand for butterfly wall art peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the butterfly wall art niche?
Listings span $5.63–$130.66; the average listing price is $18.37 (sweet spot $15–$100). The average incumbent carries 598 reviews — the moat a new listing must climb.