butterfly urn
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great258avg incumbent reviews — the moat a new listing must climb
Avg price
Great$73.40avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$14.87–$213.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 74K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, butterfly urn is a $64K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 43% of demand. Verdict: Skip it — 46/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
butterfly urn market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $55K–$73K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #551
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 94%
- Out of stock
- 6.9%
- Avg brand age
- 37 months
- Avg seller age
- 218 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
45
Top-5 brand share
43%
Top 20: 83%
Top-5 click share
31%
Top 20: 65%
Open market
54%
- M MEILINXU13%
- Cogent Memorials8%
- NANIURN8%
- AMERICURN7%
- LIFAG6%
- MemoricUrn4%
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — -9.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top butterfly urn search terms
- butterfly urn37K/yr
- butterfly urns for human ashes23K/yr
- butterfly urns8K/yr
- purple butterfly urn5K/yr
- butterfly urn for ashes for women1K/yr
Top butterfly urn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purple Butterfly Urn for Human Ashes Adult Large Purple Butterfly Urn for Women & Men with Secure Lid Handcrafted Metal Urns for Ashes Keepsake with Upto 200lbs
Cogent Memorials$94.554.9★272 rev
M MEILINXU Purple Butterfly Urn for Ashes Cremation Urns for Women Large
M MEILINXU$63.364.9★117 rev
NANIURN Cremation Urn for Ashes for Women & Men Teardrop Urns for Human Ashes Adult Female & Male Funeral Urns With Butterflies Tear Drop Decorative Lavender & Flower Purple Butterfly Urn - Large
NANIURN$72.334.5★238 rev
LIFAG Funeral Cremation Purple Butterfly Urn Sets of 6 with 1 Large Butterfly Purple Urns for Human Ashes Adult Female & Male 4 Small Purple Urn for Ashes for Women & 1 Pendant for Ashes
LIFAG$118.935.0★8 rev
Always with Us Cremation Urns for Human Ashes Adult Female | Human Urn for Ashes for Women | Decorative for Cremation Funeral Burial Home | Handcrafted Large Size - Wildflower
Always With Us$93.964.8★378 rev
Newest
by launch date
AmericUrn Butterfly Urns for Human Ashes Adult Female Memorial Set of 2 with 1 Large Urn & NecklaceUrn
AMERICURN$82.2261 rev
Family Tribute Purple Butterfly Cremation Urn for Human Ashes Set Beautiful Large Funeral Urn for Adult (220lbs) with 4 Small Keepsake Urn & 1 Memorial Ash Necklaces to Honor Your Loved Ones
MemoricUrn$118.4016 rev
Family Tribute Blue Butterfly Cremation Urn for Human Ashes Set Beautiful Large Funeral Urn for Adult (220lbs) with 4 Small Keepsake Urn & 1 Memorial Ash Necklaces to Honor Your Loved Ones
MemoricUrn$119.1916 rev
Cremation Urns for Human Ashes Adult Male or Female Solid Walnut Adult Cremation Urn with Engraved Memorial Panel Gender-Inclusive Funeral Holds 280 LBSButterfly
Himake$31.27203 rev
LIFAG Funeral Cremation Purple Butterfly Urn Sets of 6 with 1 Large Butterfly Purple Urns for Human Ashes Adult Female & Male 4 Small Purple Urn for Ashes for Women & 1 Pendant for Ashes
LIFAG$118.938 rev
Trending
90-day click momentum
Cremation Urns for Human Ashes Adult Female Lavender Butterfly Metal Urn with Memorial Charm & Velvet Bag Handcrafted Human Urn for Ashes for Women Decorative for Funeral Burial Home Large
MemoryNest$90.145.0★
Family Tribute Blue Butterfly Cremation Urn for Human Ashes Set Beautiful Large Funeral Urn for Adult (220lbs) with 4 Small Keepsake Urn & 1 Memorial Ash Necklaces to Honor Your Loved Ones
MemoricUrn$119.194.7★
Family Tribute Purple Butterfly Cremation Urn for Human Ashes Set Beautiful Large Funeral Urn for Adult (220lbs) with 4 Small Keepsake Urn & 1 Memorial Ash Necklaces to Honor Your Loved Ones
MemoricUrn$118.404.7★
AmericUrn Butterfly Urns for Human Ashes Adult Female Memorial Set of 2 with 1 Large Urn & NecklaceUrn
AMERICURN$82.224.8★
LZAP Large Wooden Cremation Urn for Human Ashes Adult Handcrafted Butterfly & Floral Engraving Funeral Urn for Mother Father Men & Women Display at Home or Niche at Columbarium 270 Cubic Inches
LZAP$56.914.3★
What buyers say about butterfly urn
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“the color is gorgeous”
“Very affordable”
“just what I wanted”
“Perfect size”
“Very beautifully made”
“it is sturdy”
“Heavy duty”
“Durable”
“It was very easy to place het inside”
What buyers complain about
“Bigger than expected”
“However, when I received it the pink is much darker and I didn't care for that deep pink”
“Picture didn't do it justice”
“Cracking paint”
“Sending back as it looks cheap”
“It is a very hard time”
“However it is very hard to open it”
“It broke off trying”
“Was most definitely wroth the price”
“The description says wood carved and it's NOT”
Top return reasons
Common questions
- Is butterfly urn profitable to sell on Amazon United States?
- The niche generates $64K/yr across 65 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the butterfly urn niche?
- 41 brands and 45 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in butterfly urn?
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 2.9%.
- When does demand for butterfly urn peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the butterfly urn niche?
- Listings span $14.87–$213.90; the average listing price is $73.40 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.