Is butterfly shower curtain profitable to sell on Amazon United States?

The niche generates $39K/yr across 80 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the butterfly shower curtain niche?

61 brands and 72 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in butterfly shower curtain?

Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 2.4%.

When does demand for butterfly shower curtain peak?

Demand peaks in Mar; the busiest month runs 1.8× the quietest.

What does it cost to enter the butterfly shower curtain niche?

Listings span $9.54–$39.51; the average listing price is $17.10 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.

butterfly shower curtain

Worth a look

Shows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($39K/yr) keeps it on the watch list.

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Competition

Incredible19%

top-5 click share — an open shelf

Review moat

Great235.63

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$17.10

avg listing price — sweet spot $15–$100

Price range

Great$9.54–$39.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$39K

$39K/yr · 175K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, butterfly shower curtain is a $39K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

butterfly shower curtain market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $34K–$43K; units × avg price
Conversion rate: 1.3%
Avg BSR: #2,165
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 7.2%
Avg brand age: 27 months
Avg seller age: 195 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

61 falling

Sellers

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

19%

Top 20: 56%

Open market

63%

Mocsicka11%
Dreamrflove6%
MEHOFOND6%
Chrainy6%
Onlalasyc5%
Bcsewcg3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.8×

Open Trend

Top butterfly shower curtain search terms

butterfly shower curtain132K/yr -11.2%1.1% conv.
shower curtain butterfly17K/yr -14.8%1.5% conv.
butterfly shower curtains10K/yr -1.9%0.7% conv.
purple butterfly shower curtain8K/yr -8.5%1.1% conv.
butterfly shower curtains for bathroom8K/yr -28.4%0.6% conv.

All search terms

Top butterfly shower curtain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dreamrflove Butterfly Shower Curtain Butterfly Floral Shower Curtain Spring Theme Bathroom Decor Waterproof Polyester Fabric Bath Curtain Insulated Washable Home Bathroom Curtain 72x72 Inches

Dreamrflove$14.434.6★247 rev

MEHOFOND Purple Butterfly Shower Curtain Spring Watercolor Butterfly Flower Shower Curtains for Bathroom Nature Garden Plant Bathroom Decor Fabric Waterproof Shower Curtain with 12 Hooks 72x72 Inch

MEHOFOND$11.604.8★28 rev

Mocsicka Purple Butterfly Shower Curtain Spring Purple Floral Butterfly Bathroom Shower Curtain Nature Garden Plant Waterproof Fabric Shower Curtain Bathtub Decor with 12 Hooks 72 X 72 InchesPurple

Mocsicka$15.764.8★87 rev

UOZXOML Colorful Butterflies Shower Curtain Rainbow Colors Butterfly Animals Aesthetic Women Girls Spring Garden Print Fabric Bathroom Decor Curtains with Hooks 70 x 70

UOZXOML$14.935.0★2 rev

Forest Waterfall Shower Curtain Butterfly Spring Jungle Rainforest Wonderland Fantasy Tropical Fairy Tale World Flower Romantic Nature Bathroom Curtains Set Polyester Fabric with Hooks 70 W x 70 L

Generic$15.414.4★44 rev

Newest

by launch date

BSRAMZ Purple Floral Butterfly Shower Curtain Modern Flower Shower Curtains for Elegant Chic Women Bathroom Decor Abstract Fabric Cloth Waterproof Bath Curtain with Hooks 72x72 inch

BSRAMZ$16.436 rev

6mo ago

Mocsicka Blue Butterfly Shower Curtain Spring Blue Floral Butterfly Bathroom Shower Curtain Nature Garden Plant Waterproof Fabric Shower Curtain Bathtub Decor with 12 Hooks 72 X 72 InchesBlue

Mocsicka$15.5287 rev

6mo ago

Onalasyc White Butterfly Shower Curtain Lace Butterfly Shower Curtains for Bathroom White Sheer Shower Curtain Vintage Aesthetic Decor Bathroom Waterproof Shower Cutain 12 Pcs Plastic Hooks 72x72in

Onlalasyc$21.1162 rev

7mo ago

Onalasyc Grey Butterfly Shower Curtain Lace Butterfly Shower Curtains for Bathroom Grey Sheer Shower Curtain Vintage Aesthetic Decor Bathroom Waterproof Shower Cutain 12 Pcs Plastic Hooks 72x72in

Onlalasyc$22.1062 rev

7mo ago

Mocsicka Purple Floral Shower Curtain Farmhouse Rustic Flowers Butterfly Shower Curtain for Bathroom Waterproof Fabric Green Leaf Retro Wooden Door Bath Curtain 72 X 72 Inch

Mocsicka$13.1012 rev

8mo ago

What buyers say about butterfly shower curtain

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“Colors are true”

Quality-Overall15%

“Good Quality”

Design-Overall9%

“Fun design”

Advertised Vs Actual Product8%

“Exactly as pictured”

Size-Overall5%

“Fits great”

Value For Money5%

“Worth the money”

Brightness/Shine/Glow5%

“It bright and beautiful”

Upholstery/Fabric Quality4%

“Sturdy fabric”

Material Quality3%

“Strong material”

Assembly/Installation3%

“It was easy to assemble and install”

What buyers complain about

Color16%

“Colors not as shown”

Quality-Overall13%

“Poor quality”

Size-Overall10%

“They are a little small”

Thickness10%

“it is a bit on the thicker side”

Advertised Vs Actual Product5%

“This does not look like the photo at all”

Material Quality3%

“Its not fabric it looks pretty”

Water Resistance3%

“It doesnt feel like it would save the floor from getting watered during a shower”

Value For Money2%

“It looks much more expensive than it actually is”

Print Quality2%

“The print is choppy”

Weight Heavy2%

“Love the shower curtain...the only thing is I wish it was alittle more heavy duty.”

Top return reasons

Color31%

Size-Overall20%

Advertised Vs Actual Product12%

Material Quality10%

Quality-Overall5%

Display Colors4%

Print Quality3%

Design-Overall3%

Thin3%

Defective Material/Parts1%

Common questions

Is butterfly shower curtain profitable to sell on Amazon United States?: The niche generates $39K/yr across 80 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the butterfly shower curtain niche?: 61 brands and 72 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in butterfly shower curtain?: Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 2.4%.
When does demand for butterfly shower curtain peak?: Demand peaks in Mar; the busiest month runs 1.8× the quietest.
What does it cost to enter the butterfly shower curtain niche?: Listings span $9.54–$39.51; the average listing price is $17.10 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.