Is butterfly mold profitable to sell on Amazon United States?

The niche generates $54K/yr across 48 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (49/100).

How competitive is the butterfly mold niche?

44 brands and 49 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in butterfly mold?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.0%.

When does demand for butterfly mold peak?

Demand peaks in Mar–Apr–May; the busiest month runs 3.0× the quietest.

What does it cost to enter the butterfly mold niche?

Listings span $4.35–$15.95; the average listing price is $8.57 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.

butterfly mold

Skip it

Prices mostly outside the sweet spot ($4.35–$15.95) — this niche doesn't clear our bar today.

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Review moat

Great357.75

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Returns

Great2.0%

return rate — above 5% kills the launch gate

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.57

avg listing price — sweet spot $15–$100

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Market size

Bad$54K

$54K/yr · 139K searches

Price range

Bad$4.35–$15.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, butterfly mold is a $54K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 49/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

butterfly mold market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $51K–$69K; units × avg price
Conversion rate: 4.5%
Avg BSR: #481
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 5.6%
Avg brand age: 29 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

Top-5 brand share

37%

Top 20: 77%

Top-5 click share

35%

Top 20: 74%

Open market

58%

Gegraterwa10%
HINZIC8%
Aswewamt8%
Tadonyny5%
JOERSH5%
Delidge5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.0×

Open Trend

Top butterfly mold search terms

butterfly mold30K/yr +1.0%4.1% conv.
butterfly silicone mold28K/yr -6.0%3.2% conv.
butterfly chocolate mold18K/yr -6.8%5.5% conv.
butterfly molds silicone19K/yr -15.9%3.2% conv.
butterfly resin mold17K/yr -6.3%1.3% conv.
butterfly molds13K/yr +12.0%3.5% conv.
butterfly molds for chocolate6K/yr -6.7%3.6% conv.
silicone butterfly mold6K/yr -2.9%3.5% conv.

All search terms

Top butterfly mold products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Butterfly Molds 4 Pcs Butterfly Chocolate Molds Mini Silicone Molds for Cake Decorating

Gegraterwa$6.284.3★54 rev

HINZIC 3PCS Mini Butterfly Silicone Molds Polymer Clay DIY Crafts Grey

HINZIC$7.734.7★176 rev

4 Pcs Butterfly Silicone Molds Mini Butterfly Fondant Mold Cute Soap Epoxy Resin Mold Sugarcraft Candy Chocolate Molds for Sugarcraft Cake Decorating

Aswewamt$6.024.5★219 rev

Tadonyny Mini Butterfly Silicone Molds for Chocolate Gummy Candy Butterfly Mint Molds Ice Cube Molds with Scraper (butterfly)

Tadonyny$10.504.7★858 rev

JOERSH Mini Butterfly Silicone Fondant Mold 3Pcs

JOERSH$8.164.6★729 rev

Newest

by launch date

FRUIID Butterfly Soap Molds Set of 2 6 Design Butterfly Shaped Mold

FRUIID$8.9331 rev

4mo ago

4 Pcs Butterfly Chocolate Molds Butterfly Silicone Resin Mold 3.54 inch Mini Silicone Molds for Cupcake Polymer Clay Soap Candy Fondant DIY Cake Decorating

Qiknird$8.223 rev

6mo ago

WIKIMO Epoxy Resin Molds for Spring Butterfly Soft Silicone Molds Set of 3 Sizes Easter Silicone Molds for Resin Gypsum and Candle

wikimo$8.8133 rev

7mo ago

3 Pack Butterfly Silicone Molds 3D Butterfly Themed Baking Mold Butterfly Chocolate Candy Mold for Cake Dessert Candy Mousse Pastry Chocolate Cupcake Topper Jelly Pudding Ice Cube Handmade Soap candle

LLPMutu$10.5110 rev

8mo ago

Butterfly Resin Molds Silicone Mold for Epoxy Resin Casting

BDYLYS$8.42117 rev

8mo ago

What buyers say about butterfly mold

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Ease of use”

Quality-Overall14%

“I like the two-dimensional quality of it”

Size-Overall9%

“Just the right size”

Ease Of Cleaning7%

“easy to clean up after”

Value For Money6%

“Great Deal”

Advertised Vs Actual Product5%

“As described”

Design-Overall5%

“have a cute design”

Material Quality4%

“with materials that appear durable enough for regular use”

Durability3%

“They feel really durable”

Shape/Style3%

“Such a lovely shape”

What buyers complain about

Size-Overall29%

“as the butterflies are a tad too big for my tins”

Quality-Overall10%

“Horrible quality”

Advertised Vs Actual Product10%

“False Advertising”

Strength6%

“wing edges breaking during demolding”

Product Condition5%

“Resin”

Functionality-Overall5%

“that wont work”

Thickness3%

“The silicone is thick”

Color2%

“FYI the purple one is smaller than the pink”

Design-Overall1%

“The designs were different”

Top return reasons

Size-Overall69%

Advertised Vs Actual Product7%

Value For Money5%

Functionality-Overall4%

Thickness3%

Material Quality2%

Thin2%

Durability1%

Quality-Overall1%

Strength1%

Common questions

Is butterfly mold profitable to sell on Amazon United States?: The niche generates $54K/yr across 48 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (49/100).
How competitive is the butterfly mold niche?: 44 brands and 49 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in butterfly mold?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.0%.
When does demand for butterfly mold peak?: Demand peaks in Mar–Apr–May; the busiest month runs 3.0× the quietest.
What does it cost to enter the butterfly mold niche?: Listings span $4.35–$15.95; the average listing price is $8.57 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.