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Butterfly Mold

Fail

Prices span $4.35–$15.95, mostly outside the sweet spot, so Butterfly Mold is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$54K/yr139K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
35%top-5 click share · 44 brands · 49 sellers

Flapen Score

Butterfly Mold against its category

The dotted line is the Home & Kitchen average. Past it, Butterfly Mold is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Mold market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Mold 139K times last year and spent an estimated $54K. The top 5 brands take 37% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
4.5%
Market size, estimated
$54Ka year
Peak month
May3.0× the quietest month
Top search term
butterfly mold30K searches a year

02 · Price

A sale here is worth $8.57.

Listings sell for $8.57 on average, from $4.35 to $15.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.57 that is $857 to $2K a year per listing.

Average price
$8.57under the $15 to $100 sweet spot
Price range
$4.35–$15.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$857–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #481 within Candy Making Supplies. It carries 358 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#481in Candy Making Supplies
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
358per listing
Listings tracked
48

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Butterfly Mold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

49

Top-5 brand share

37%

Top 20: 77%

Top-5 click share

35%

Top 20: 74%

Open market

58%

  • Brand 110%
  • Brand 28%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Butterfly Mold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.0×

Search terms

Top Butterfly Mold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly mold30K/yr
  • butterfly silicone mold28K/yr
  • butterfly chocolate mold18K/yr
  • butterfly molds silicone19K/yr
  • butterfly resin mold17K/yr
  • butterfly molds13K/yr
  • butterfly molds for chocolate6K/yr
  • silicone butterfly mold6K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Mold

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Size-Overall”
2.0%of orders come back
“as the butterflies are a tad too big for my tins”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Butterfly Mold questions

Answered from the same tracked data.