Is butterfly comforter profitable to sell on Amazon United States?

The niche generates $44K/yr across 78 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (48/100).

How competitive is the butterfly comforter niche?

44 brands and 49 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in butterfly comforter?

Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 2.1%.

When does demand for butterfly comforter peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the butterfly comforter niche?

Listings span $20.11–$158.22; the average listing price is $43.02 (sweet spot $15–$100). The average incumbent carries 1,173 reviews — the moat a new listing must climb.

butterfly comforter

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible$43.02

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good1,173.41

avg incumbent reviews — the moat a new listing must climb

Price range

Good$20.11–$158.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 179K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, butterfly comforter is a $44K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

butterfly comforter market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $65K–$86K; units × avg price
Conversion rate: 0.6%
Avg BSR: #382
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 3.9%
Avg brand age: 36 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

26%

Top 20: 58%

Open market

58%

Mooreeke10%
Pamnest8%
Amazon Basics8%
Yogeneg5%
ARTALL5%
Intelligent Design5%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -10.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top butterfly comforter search terms

butterfly comforter set23K/yr -27.9%0.3% conv.
butterfly comforter26K/yr -11.6%0.4% conv.
butterfly quilt19K/yr +6.2%0.3% conv.
butterfly bedding17K/yr +37.5%0.3% conv.
butterfly bedding set27K/yr -38.3%0.3% conv.
butterfly twin bedding set13K/yr -0.1%1.3% conv.
butterfly comforter set queen14K/yr +9.1%0.6% conv.
butterfly queen comforter set7K/yr -10.8%0.3% conv.
butterfly bedding twin5K/yr +49.2%0.7% conv.
twin butterfly bedding set7K/yr -4.9%1.5% conv.

All search terms

Top butterfly comforter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pamnest Comforter Set Twin Size Pink Blue Butterfly 5 Pcs Bedding for Kids and Adults Purple Colorful Rainbow Bed Sheet Sets with Fitted Sheet Pillowcase & Sham

Pamnest$40.064.8★291 rev

Amazon Basics 5-Piece Soft Microfiber Kids Bed-in-a-Bag Bedding Set with Comforter Sheets Sham and Pillowcase Twin Butterfly Friends

Amazon Basics$31.964.8★24,339 rev

Wake In Cloud - Butterfly Bedding Set for Girls Cute Colorful Butterfly Flowers Floral Comforter Set with Sheets 5 Pieces Kids Bed in a Bag Pink Twin Size

Wake In Cloud$34.934.6★53 rev

Mooreeke Twin Size Comforter Sets for Girls Kids 6 Pieces Bed in a Bag Flower Butterfly Bedding Comforter Sheet Set with Shams and Decorative Toy Pillow Ultral Soft Microfiber Kids Bed Set

Mooreeke$37.814.6★1,255 rev

Intelligent Design Kids Rio Full/Queen Comforter Set Girls Reversible Tufted Chenille Bedding with Pastel Purple Butterflies and Pink Dot 4pcs

Intelligent Design$78.494.8★407 rev

Newest

by launch date

Geniospin Twin Comforter Set for Girls - 5 Pieces Butterfly Pink Bedding Set Floral Bed in a Bag with Comforter Sheets Pillowcase & Sham All Season Kids Bed Set

Geniospin$40.9327 rev

2mo ago

Intelligent Design Kids Rio Twin Comforter Set Girls Reversible Tufted Chenille Bedding with Pastel Purple Butterflies and Pink Dot 3pcs

Intelligent Design$73.48407 rev

8mo ago

AMBERSPACE Twin XL Comforter Set for Girls Butterfly Botanical Flowers Bedding Set All Season Kids Bed in a Bag Dorm 5 Pieces with Sheets Pillowcase & Sham

AMBERSPACE$52.53205 rev

8mo ago

Intelligent Design Kids Rio Full/Queen Comforter Set Girls Reversible Tufted Chenille Bedding with Pastel Purple Butterflies and Pink Dot 4pcs

Intelligent Design$78.49407 rev

11mo ago

Mooreeke Floral Full Size Comforter Sets Butterfly and Botanical Patterned Bedding for All Seasons 3-Piece Vintage Bed in a Bag with Fluffy Quilted Reversible Comforter & 2 Pillow Shams

Mooreeke$31.18933 rev

11mo ago

What buyers say about butterfly comforter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Nice quality vivid”

Color13%

“colors are perfect”

Comfort-Overall12%

“It feels decently”

Soft Feel10%

“So soft and comfortable on my bed”

Value For Money7%

“Worth it”

Size-Overall6%

“Fit the bed great”

Advertised Vs Actual Product4%

“just what I wanted”

Weight Light4%

“Lightweight”

Warmth4%

“Comfortable and warm”

Washability3%

“Washes up great”

What buyers complain about

Thickness9%

“That its not very thick”

Color8%

“It didn't go with the colors she was wanting for that room”

Size-Overall8%

“i thought it may be small”

Material Quality7%

“Cheap materials”

Durability6%

“Fell apart at the seems in the first wash”

Quality-Overall6%

“Comforter is poor quality”

Advertised Vs Actual Product4%

“Misleading”

Value For Money4%

“waste of money”

Comfort-Overall3%

“Not super comfortable”

Washability3%

“when I washed it all the batting bunched up inside”

Top return reasons

Size-Overall32%

Color16%

Material Quality13%

Advertised Vs Actual Product8%

Thin4%

Value For Money3%