butterfly blanket
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($51K/yr) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$20.76avg listing price — sweet spot $15–$100
Price range
Great$8.66–$53.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good575.16avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 161K searches
According to Flapen's Amazon United States niche tracking, butterfly blanket is a $51K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
butterfly blanket market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $62K–$83K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,740
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 94%
- Out of stock
- 16.1%
- Avg brand age
- 22 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
61 falling
Sellers
66
Top-5 brand share
33%
Top 20: 73%
Top-5 click share
23%
Top 20: 58%
Open market
62%
- GIOKARNNA9%
- MSGKV7%
- BirthdayOnline6%
- Peopleareok6%
- MASLEK6%
- wowpull5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -1.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Top butterfly blanket search terms
- butterfly blanket79K/yr
- butterfly throw blanket29K/yr
- butterfly blanket for women21K/yr
- butterfly blanket for girls10K/yr
- purple butterfly blanket8K/yr
- butterfly throw7K/yr
- butterfly blankets7K/yr
Top butterfly blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MASLEK Purple Butterfly Floral Blanket Soft Flannel Throw with Inspirational Quote Cozy Gift for Women Girls Bedroom Living Room Home 50x60 Inch
MASLEK$22.724.8★31 rev
MSGKV Boho Throw Blanket for Couch Cotton Butterfly Blanket 50x60 Sofa Chair Blankets All Seasons Muslin Summer Breathable Lightweight Farmhouse Blankets Home Decor
MSGKV$29.264.7★2,397 rev
Peopleareok Purple Fleece Butterfly Blanket for Couch Sofa Bed 3D Butterfly Jacquard Decorative Throw Blankets Soft Fuzzy Flannel Blanket Suitable for All Seasons(6080 Purple)
Peopleareok$24.194.6★107 rev
Butterfly - Themed Soft Flannel Blanket Lightweight Decor for Home Great Gift for All Seasons for Women Girls and Lovers of Butterflies (50x60)
BirthdayOnline$16.114.7★69 rev
Butterfly Blanket Beautiful Butterfly Throw Blanket Ultra Soft Blankets Lightweight Cozy for Bed Couch Sofa 50x40
DRCBF$21.684.5★933 rev
Newest
by launch dateMSGKV Boho Throw Blanket for Couch Cotton Butterfly Blanket 50x60 Sofa Chair Blankets All Seasons Muslin Summer Breathable Lightweight Farmhouse Blankets Home Decor
MSGKV$29.262,397 rev
MSGKV Boho Throw Blanket for Bed Cotton Butterfly Twin Size Couch Blanket 60x80 Muslin Summer Breathable All Seasons Lightweight Farmhouse Blankets
MSGKV$39.352,397 rev
MASLEK Purple Butterfly Floral Blanket Soft Flannel Throw with Inspirational Quote Cozy Gift for Women Girls Bedroom Living Room Home 50x60 Inch
MASLEK$22.7231 rev
Betsey Johnson - Blanket Buttery-Soft Throw Blanket for Couch or Bed Boldly Plush & Oversized Bedding (Butterfly Rainbow Purple 50 x 70)
Betsey Johnson$28.312,335 rev
Butterfly Blanket Gifts for Women Girls Soft Flannel Butterfly Throw Blanket Butterflies Gifts for Birthday Decoration Bedroom Decor 50 x 40
YEEFLOW$13.6582 rev
Trending
90-day click momentum
Glow in The Dark Butterfly Wearable Blanket Hoodie for Adult Oversized Sherpa Fleece Blanket Hoodie for Women Butterfly
Mewkou$31.904.7★
Butterfly Blanket Gifts for Women Girls Soft Flannel Butterfly Throw Blanket Butterflies Gifts for Birthday Decoration Bedroom Decor 50 x 40
YEEFLOW$13.654.7★
Betsey Johnson - Blanket Buttery-Soft Throw Blanket for Couch or Bed Boldly Plush & Oversized Bedding (Butterfly Rainbow Purple 50 x 70)
Betsey Johnson$28.314.8★
MSGKV Boho Throw Blanket for Couch Cotton Butterfly Blanket 50x60 Sofa Chair Blankets All Seasons Muslin Summer Breathable Lightweight Farmhouse Blankets Home Decor
MSGKV$29.264.7★
MSGKV Boho Throw Blanket for Bed Cotton Butterfly Twin Size Couch Blanket 60x80 Muslin Summer Breathable All Seasons Lightweight Farmhouse Blankets
MSGKV$39.354.7★
What buyers say about butterfly blanket
What buyers praise and complain about, mined from review topics.What buyers love
“It's soft”
“Vivid colors”
“The stitching, material and pattern are high quality”
“Great gift idea”
“it keeps you very warm”
“Good size”
“Worth it”
“Very comfy”
“Lightweight and beautiful”
“As described”
What buyers complain about
“Needed to be a bit thicker”
“Comes in different sizes”
“Not good quality, very thin and small dont waist your money”
“the actual color is darker”
“Thin”
“Too expensive”
“Barely glow and the spots what did was thin spots”
“Not as soft”
“It's not warm enough for a nap or to keep you warm”
“Old Scent”
Top return reasons
Common questions
- Is butterfly blanket profitable to sell on Amazon United States?
- The niche generates $51K/yr across 77 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the butterfly blanket niche?
- 61 brands and 66 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in butterfly blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.5%.
- When does demand for butterfly blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the butterfly blanket niche?
- Listings span $8.66–$53.12; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 575 reviews — the moat a new listing must climb.