Butterfly Blanket

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

1.5%

Market size, estimated

$51Ka year

Peak month

December3.8× the quietest month

Top search term

butterfly blanket79K searches a year

Listings sell for $20.76 on average, from $8.66 to $53.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.76 that is $0 to $2K a year per listing.

Average price

$20.76inside the $15 to $100 sweet spot

Price range

$8.66–$53.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #1,740 within Throws. It carries 575 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

99%

Out of stock, average day

16.1%

Average rank

#1,740in Throws

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

575per listing

Listings tracked

77

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

0Amazon's first-year sales bar

Average brand age

22 months