butterfly birthday party supplies
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($42K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$15.23avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$5.06–$30.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,114.27avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 104K searches
According to Flapen's Amazon United States niche tracking, butterfly birthday party supplies is a $42K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
butterfly birthday party supplies market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $38K–$46K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #861
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 6.3%
- Avg brand age
- 23 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
42
Top-5 brand share
41%
Top 20: 82%
Top-5 click share
29%
Top 20: 66%
Open market
56%
- LINHAXM18%
- Roetyce7%
- Gatherfun6%
- AKURIEEY5%
- cocomigo4%
- DMIGHT4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.4×
Top butterfly birthday party supplies search terms
- butterfly theme birthday decorations31K/yr
- butterfly birthday party supplies31K/yr
- butterfly party supplies16K/yr
- pink butterfly birthday decorations10K/yr
- butterfly birthday party decorations8K/yr
- butterfly birthday party5K/yr
- butterfly birthday decorations for girls4K/yr
Top butterfly birthday party supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Butterfly Birthday Decorations Girls Birthday Supplies - Plates Napkins Cups Cutlery Cake & Cupcake Toppers Banner Hanging Swirls Tablecloth Balloons for Butterfly Party Decorations Serve 20
LINHAXM$22.694.6★461 rev
178 PCS Butterfly Birthday Party Supplies Disposable Paper Plates Napkins Cups Cutlery Tablecloth Banner and Hanging Swirl for Butterfly Birthday Decorations Serves 25
LINHAXM$20.474.8★543 rev
Roetyce Butterfly Birthday Decorations Purple Happy Birthday Banner Backdrop Balloons Hanging Swirls Cake Topper for Home Party Girls Women Butterfly Themed Party Suppiles Photo Background
Roetyce$19.774.7★190 rev
cocomigo 196 Pieces Butterfly Birthday Decor Includes Butterfly Plates & Napkins Set Banner Hanging Tablecloth Cupcake Topper Balloon Table Decor for Girls Butterfly Party Decors Serves 25
cocomigo$25.484.8★66 rev
Gatherfun Butterfly Birthday Party Supplies: Butterfly Decorations with 2 PCS Disposable Plastic Tablecloths for Kids Birthday Party Decorations Size 54x 108
Gatherfun$8.594.8★1,002 rev
Newest
by launch date
138PCS Butterfly Plates Napkins Girls Birthday Party Supplies Paper Cup Disposable Tablecloth Balloons Banner Dinnerware Sets Butterfly Themed Birthday Decorations Serve 24 Guests
ZHBZPTY$19.549 rev
282pcs Pink Butterfly Birthday Decorations for Girl All-in-one Set with Pink Butterfly Balloon Arch Tableware Backdrop Tablecloth Balloon Box Butterfly Sticker Cupcake Topper Etc. Serves 25
Fexivo$29.64265 rev
Butterfly Party Supplies for 24 Guests 96 Pcs Pink Butterfly Disposable Party Tableware Set with Plates Napkins and Forks Birthday Decorations for Girls Baby Shower & Spring Party
Kmjuix$13.6946 rev
Pink and Purple Butterfly Balloon Arch Garland Kit Big Butterfly Decorations Birthday Baby Shower Wedding Fiesta Party Decorations for Girls
Berchaoki$10.86103 rev
Roetyce Butterfly Birthday Decorations Girls Pink Happy Birthday Banner Backdrop Balloons Hanging Swirls Cake Topper Kit for Home Party Women Butterfly Themed Party Suppiles Photo Background
Roetyce$19.69190 rev
Trending
90-day click momentum138PCS Butterfly Plates Napkins Girls Birthday Party Supplies Paper Cup Disposable Tablecloth Balloons Banner Dinnerware Sets Butterfly Themed Birthday Decorations Serve 24 Guests
ZHBZPTY$19.544.7★
6 Pieces 39 Inches Butterfly Balloons - Large Gradient Butterflies Foil Mylar Balloons for Birthdays Garden Spring Decorations Butterfly-Themed Events Baby Shower and Wedding Party Supplies
Broeify$7.134.4★
Butterfly Party Supplies for 24 Guests 96 Pcs Pink Butterfly Disposable Party Tableware Set with Plates Napkins and Forks Birthday Decorations for Girls Baby Shower & Spring Party
Kmjuix$13.694.7★
Butterfly Birthday Party Supplies Disposable Paper Plates Napkins Cups Tablecloth and Banner for Butterfly Girl Party Birthday Decorations Serve 25
Gatherfun$22.824.8★
Pink and Purple Butterfly Birthday Decorations with Pastel Pink Dusty Purple Sand White Foil Balloons Fringe Curtain Happy Birthday Banner for Butterfly Party Decorations for Women
Leraqertra$9.004.4★
What buyers say about butterfly birthday party supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety”
“The colors are very pretty”
“As described”
“Great deal”
“Easy to use”
“the designs are elegant”
“was easy to put together”
“They held up well”
“this product is perfect size”
“So cute they glow”
What buyers complain about
“Does not stick”
“the quality is also so cheap”
“not at all as pictured”
“The magnets are super tiny”
“It broke on me 3 different times”
“they were tearing while trying to put them together”
“extremely fragile”
“not a pretty pale pink”
“3 didn't stay inflated”
“Wish it didnt cost so much though”
Top return reasons
Common questions
- Is butterfly birthday party supplies profitable to sell on Amazon United States?
- The niche generates $42K/yr across 49 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the butterfly birthday party supplies niche?
- 39 brands and 42 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in butterfly birthday party supplies?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.0%.
- When does demand for butterfly birthday party supplies peak?
- Demand peaks in Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the butterfly birthday party supplies niche?
- Listings span $5.06–$30.73; the average listing price is $15.23 (sweet spot $15–$100). The average incumbent carries 1,114 reviews — the moat a new listing must climb.