but did you document it
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great318.53avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.42avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.17–$17.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 132K searches
According to Flapen's Amazon United States niche tracking, but did you document it is a $37K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
but did you document it market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $57K–$75K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #6,069
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 12.0%
- Avg brand age
- 15 months
- Avg seller age
- 265 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
34 rising
Sellers
36
Top-5 brand share
45%
Top 20: 87%
Top-5 click share
41%
Top 20: 83%
Open market
50%
- mmiishe16%
- YINSSA9%
- HSYAUEH8%
- ROXMART7%
- Vivopisew6%
- SNNDER5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.8×
Top but did you document it search terms
- but did you document it87K/yr
- but did you document it sign18K/yr
- did you document it22K/yr
- did you document it desk sign5K/yr
Top but did you document it products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
But Did You Document It Office Decor Wooden Box Sign Decorative Funny Office Wood Box Sign Home Rustic Farmhouse Square Desk Decor Sign for Shelf Office Desk Accessories 5 x 5 Inches
mmiishe$7.564.8★2,538 rev

But Did You Document It Office Desk Decor - Wooden Block Calendar
HSYAUEH$7.974.4★22 rev

YINSSA Funny Work Gifts For Boss Coworkers Women Men Office Decor But Did You Document It Wooden Box Sign Cool Employee Appreciation Gifts Cubicle Desk Sign For Office Desk Christmas Decorations
YINSSA$7.364.7★35 rev

ROXMART But Did You Document It Funny Plant Pots Funny Office Gifts Succulent Planters Sarcastic Gifts for Women Men Coworker Ceramic Plant Flower Pots for Home Office Desk Table Shelf(No Plants)
ROXMART$14.283.5★7 rev

Funny Office Acrylic Decor Sign But Did You Document It HR Define Gifts For Coworkers Women Men Friends Work Humor Gifts Desk Sign Office Decor Gift For Human Resources Colleagues VAK188
Vivopisew$6.464.6★242 rev
Newest
by launch date
Pink Desk Decor But Did You Document It Funny Office Gifts Workplace Sign for Coworker Friend Cute Office Decor for Women Acrylic Sign Plaque Table Decorations for Home Bedroom Living Room Table
DIENGDAED$7.9329 rev

Petalsun But Did You Document It Office Decor Gag Gifts for Coworker Boss Manager Supervisor Funny Office Desk Decor Cubicle Accessories Yellow Sign Administrative Professional Day Employee Appreciation
Petalsun$9.294 rev

Did You Document It Cat Office Decor Funny Home Cats Desk Sign Accessories for Coworkers Employee Bookkeeper Boss Day Gifts for Men Women Mentor Tax Accountant Table Decoration for Pet Lover Shelf Counter
VFU$12.4510 rev

Monitor Memo Board with Removable Wooden Base Acrylic Portable Sticky Note Holder But Did You Document it? Logo Office Desk Desk Set Sticky Notes 100 Sheets
HTBIG$9.4184 rev

But Did You Document It Office Decor Christmas Gifts For Coworkers Boss Funny Desk Office Wood Box Sign Home Office Decor Rustic Square Cubicle Accessories Christmas Thanksgiving Gift 4.9x4.9 Inches
YINSSA$7.216 rev
Trending
90-day click momentum
Petalsun But Did You Document It Office Decor Gag Gifts for Coworker Boss Manager Supervisor Funny Office Desk Decor Cubicle Accessories Yellow Sign Administrative Professional Day Employee Appreciation
Petalsun$9.295.0★

Pink Desk Decor But Did You Document It Funny Office Gifts Workplace Sign for Coworker Friend Cute Office Decor for Women Acrylic Sign Plaque Table Decorations for Home Bedroom Living Room Table
DIENGDAED$7.934.3★

Monitor Memo Board with Removable Wooden Base Acrylic Portable Sticky Note Holder But Did You Document it? Logo Office Desk Desk Set Sticky Notes 100 Sheets
HTBIG$9.414.5★

(3Pcs) But Did You Document It Stickers Funny Special Education Teacher Sticker Sarcastic Snarky Coworker Office Work Waterproof Vinyl Sticker Laptop Water Bottles Phone Decor Decal Gifts 2 Inches
STICKMD2T$7.064.9★

Pigort Pink Office Decor for Women - But Did You Document It -Funny Office Desk Decoration Gift for Colleague Boss Friend Teacher Coach Family 5.1x5.5inch
Pigort$12.764.8★
What buyers say about but did you document it
What buyers praise and complain about, mined from review topics.What buyers love
“Its well made”
“Great funny gift”
“As described”
“its a good size for my needs”
“It was fun”
“Colors are pretty”
“It's a cute, simple design,”
“Would buy again good Value buy”
“Compact and easy to use”
“Good quality, perfect size to display as decor somewhere on the desk or background”
What buyers complain about
“Pretty small”
“Poor quality”
“If you didnt document it, it didn't happen”
“Loved it except the lettering rises above the mat good value for the money spent does have a rubbery odor”
Top return reasons
Common questions
- Is but did you document it profitable to sell on Amazon United States?
- The niche generates $37K/yr across 38 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the but did you document it niche?
- 34 brands and 36 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in but did you document it?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 1.1%.
- When does demand for but did you document it peak?
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the but did you document it niche?
- Listings span $5.17–$17.18; the average listing price is $9.42 (sweet spot $15–$100). The average incumbent carries 319 reviews — the moat a new listing must climb.