But Did You Document It
FailShoppers spend an estimated $37K a year here, so But Did You Document It is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $37K/yr132K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 41%top-5 click share · 34 brands · 36 sellers
Flapen Score
But Did You Document It against its category
The dotted line is the Home & Kitchen average. Past it, But Did You Document It is stronger. Inside it, weaker.
Market
The But Did You Document It market on Amazon at a glance
Shoppers on Amazon United States searched for But Did You Document It 132K times last year and spent an estimated $37K. The top 5 brands take 45% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $37Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- but did you document it87K searches a year
02 · Price
A sale here is worth $9.42.
Listings sell for $9.42 on average, from $5.17 to $17.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.42 that is $942 to $2K a year per listing.
- Average price
- $9.42under the $15 to $100 sweet spot
- Price range
- $5.17–$17.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $942–$2K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #6,069 within Decorative Signs & Plaques. It carries 319 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #6,069in Decorative Signs & Plaques
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 319per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 15 months
Products
Top But Did You Document It products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
34 rising
Sellers
36
Top-5 brand share
45%
Top 20: 87%
Top-5 click share
41%
Top 20: 83%
Open market
50%
- Brand 116%
- Brand 29%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
But Did You Document It search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.8×
Search terms
Top But Did You Document It search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- but did you document it87K/yr
- but did you document it sign18K/yr
- did you document it22K/yr
- did you document it desk sign5K/yr
Reviews and returns
What reviews say buyers love and hate about But Did You Document It
We read the reviews and the return reasons for every product selling here.
“Pretty small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common But Did You Document It questions
Answered from the same tracked data.