burnt orange throw pillows
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but weak search conversion (1.7%) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$15.24avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$7.56–$28.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$311K$311K/yr · 1.2M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,168.43avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, burnt orange throw pillows is a $311K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
burnt orange throw pillows market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $381K–$457K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #213
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 99%
- Out of stock
- 3.7%
- Avg brand age
- 34 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
49
Top-5 brand share
56%
Top 20: 85%
Top-5 click share
30%
Top 20: 62%
Open market
40%
- MIULEE27%
- GriNeed10%
- Fancy Homi10%
- ZWJD5%
- Lussena3%
- All Smiles3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.4×
Top burnt orange throw pillows search terms
- burnt orange throw pillows208K/yr
- orange throw pillows143K/yr
- terracotta throw pillows87K/yr
- orange pillow covers112K/yr
- orange pillows89K/yr
- terracotta pillow covers68K/yr
- rust pillow covers65K/yr
- burnt orange pillow covers103K/yr
- rust throw pillows45K/yr
- orange pillow41K/yr
Top burnt orange throw pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Soft Burnt Orange Chenille Pillow Covers for Sofa Living Room Fall Home Decor Solid Dyed Pillow Cases
MIULEE$11.454.6★6,327 rev
Fancy Homi 2 Packs Rust Boho Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Farmhouse Fall Home Decor Soft Corss Corduroy Patchwork Textured Terracotta Accent Cushion Case 45x45 cm
Fancy Homi$9.744.7★6,679 rev
GriNeed Fall Orange Throw Pillow Covers Decorative Velvet Set of 2 18x18 Inch Pillow Covers Soft Burnt Orange Pillowcases for Couch Sofa Bed Living Room Farmhouse Boho Decor Accent Cushion Covers
GriNeed$9.354.6★2,198 rev
MIULEE Fall Rust Boho Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Pack of 2 Terracotta Farmhouse Earth Tones Home Decor Soft Corss Corduroy Patchwork Textured Cushion Cases
MIULEE$8.514.5★2,951 rev
Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.134.6★1,658 rev
Newest
by launch date
MIULEE Pack of 2 Thick Textured Couch Throw Pillow Covers 18x18 Rust Terracotta Fall Decorative Pillow Covers Neutral Linen Cushion Cases for Sofa Bed Modern Farmhouse Home Decor No Filling
MIULEE$21.05300 rev
MIULEE Boho Farmhouse Terra Cotta Throw Pillow Covers 18x18 Inch Set of 4 Mordern Nordic Fall Cushion Covers Soft Corduroy Home Decor for Couch Bed Sofa Living Room
MIULEE$28.753,987 rev
All Smiles Rust Faux Fur Decorative Throw Pillow Covers 18x18 Set of 2
All Smiles$13.05747 rev
HOSHEN HOME Decorative Throw Pillow Covers 18x18 Inch Pack of 2 Orange Chenille Soft Pillow Covers with Stitched Edge Farmhouse Neutral Euro Decorative Pillows for Bed Couch Sofa Home Decor
HOSHEN HOME$9.0734 rev
GriNeed Throw Pillow Covers Rust Set of 2 18x18 Inch Pillow Covers Soft Velvet Fall Decorative Cases for Couch Sofa Bed Home Boho Decor Modern Farmhouse Cushion Covers
GriNeed$12.982,198 rev
Trending
90-day click momentumRust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.134.6★
Foindtower Set of 2 Decorative Neutral Floral Print Throw Pillow Covers Vintage Farmhouse Cushion Covers Boho Home Decor for Sofa Chair Couch Bedroom Living Room 1818 Inch Light Orange Brown
Foindtower$20.114.6★
MIULEE Boho Farmhouse Terra Cotta Throw Pillow Covers 18x18 Inch Set of 4 Mordern Nordic Fall Cushion Covers Soft Corduroy Home Decor for Couch Bed Sofa Living Room
MIULEE$28.754.6★
GriNeed Throw Pillow Covers Rust Set of 2 18x18 Inch Pillow Covers Soft Velvet Fall Decorative Cases for Couch Sofa Bed Home Boho Decor Modern Farmhouse Cushion Covers
GriNeed$12.984.6★
Hexagram Throw Pillow Covers 18x18 Burnt Orange Decor Throw Pillows Outdoor
Hexagram$9.644.4★
What buyers say about burnt orange throw pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and Fluffy”
“Color is accurate”
“Beautiful quality”
“The cushion is not bad”
“Great deal”
“Fit good”
“Very Comfortable”
“Fluffy and soft”
“As described”
“Material is durable”
What buyers complain about
“a scratch thin material”
“Complete Garbage”
“Super small”
“Color is off”
“Not full and fluffy”
“looks nothing like the picture”
“Amazon is a few dollars cheaper”
“its not very padded”
“break easy”
“understuffed with empty corners so cannot hold square shape or fully fill out an 18 pillowcase”
Top return reasons
Common questions
- Is burnt orange throw pillows profitable to sell on Amazon United States?
- The niche generates $311K/yr across 72 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the burnt orange throw pillows niche?
- 43 brands and 49 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in burnt orange throw pillows?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.2%.
- When does demand for burnt orange throw pillows peak?
- Demand peaks in Sep; the busiest month runs 2.4× the quietest.
- What does it cost to enter the burnt orange throw pillows niche?
- Listings span $7.56–$28.75; the average listing price is $15.24 (sweet spot $15–$100). The average incumbent carries 9,168 reviews — the moat a new listing must climb.