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51

burnt orange comforter

Worth a look

Shows a sweet-spot price point ($45.11 avg), but weak search conversion (0.6%) keeps it on the watch list.

Market size 39Growth 22Conversion 8Competition 94Returns 43Price range 95Avg price 95Brand share 84Review moat 23Quality gap 38

Avg price

Incredible$45.11

avg listing price — sweet spot $15–$100

Price range

Incredible$17.60–$82.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Market size

Okay$197K

$197K/yr · 693K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,738.69

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, burnt orange comforter is a $197K/yr Amazon United States market (693K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 51/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

burnt orange comforter market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$226K–$271K
units × avg price
Conversion rate
0.6%
Avg BSR
#130
Page quality
0%
Prime
100%
Sponsored
87%
Out of stock
4.7%
Avg brand age
41 months
Avg seller age
172 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

46 rising

Sellers

57

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

21%

Top 20: 53%

Open market

44%

  • CozyLux17%
  • Andency13%
  • Bedsure8%
  • JOLLYVOGUE7%
  • WRENSONGE6%
  • ROSGONIA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.
23K18KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×

Top burnt orange comforter search terms

  • burnt orange comforter set76K/yr
  • orange comforter78K/yr
  • terracotta comforter51K/yr
  • orange comforter set queen54K/yr
  • burnt orange comforter100K/yr
  • orange bedding35K/yr
  • terracotta bedding37K/yr
  • orange comforter set king30K/yr
  • burnt orange bedding28K/yr
  • orange queen comforter set24K/yr
All search terms

Top burnt orange comforter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$8K6%$12K8%$16K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about burnt orange comforter

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“Color is exact”

Comfort-Overall16%

“Nice and comfortable”

Soft Feel14%

“Soft fabric”

Quality-Overall11%

“It is beautifully made”

Value For Money5%

“Good buy”

Advertised Vs Actual Product4%

“As shown”

Size-Overall4%

“Fits the bed perfectly”

Warmth3%

“This down comforter is very warm, lightweight, and incredibly soft and comfortable”

Weight Light3%

“Lightweight, keeps you warm without smothering you”

Washability2%

“washes well”

What buyers complain about

Size-Overall14%

“Runs Small”

Quality-Overall12%

“Bad quality”

Color10%

“not as dark as the picture shows”

Thickness6%

“the material is very thin”

Advertised Vs Actual Product4%

“Looks nothing like picture”

Material Quality3%

“Cheap material”

Stitch/Finish/Polish3%

“Poor stitching”

Comfort-Overall3%

“the fabric feels like a sleeping bag not very comfortable or good quality”

Value For Money2%

“the price is too high for what I received”

Fluffiness2%

“Not fluffy”

Top return reasons

Color42%
Size-Overall20%
Material Quality7%
Advertised Vs Actual Product6%
Display Colors6%
Comfort-Overall3%
Thin3%
Quality-Overall2%
Value For Money2%
Stitch/Finish/Polish1%

Common questions

Is burnt orange comforter profitable to sell on Amazon United States?
The niche generates $197K/yr across 106 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the burnt orange comforter niche?
46 brands and 57 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in burnt orange comforter?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.5%.
When does demand for burnt orange comforter peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the burnt orange comforter niche?
Listings span $17.60–$82.93; the average listing price is $45.11 (sweet spot $15–$100). The average incumbent carries 7,739 reviews — the moat a new listing must climb.