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burlap curtains

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 23Conversion 13Competition 37Returns 11Price range 84Avg price 95Brand share 29Review moat 40Quality gap 37

Avg price

Incredible$25.41

avg listing price — sweet spot $15–$100

Price range

Great$9.48–$50.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,492.56

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.0%

return rate — above 5% kills the launch gate

Market size

Bad$38K

$38K/yr · 142K searches

According to Flapen's Amazon United States niche tracking, burlap curtains is a $38K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 30/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

burlap curtains market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
$38K–$51K
units × avg price
Conversion rate
1.1%
Avg BSR
#678
Page quality
0%
Prime
94%
Sponsored
81%
Out of stock
0.0%
Avg brand age
45 months
Avg seller age
190 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

9%

  • BGment45%
  • Valea Home22%
  • MIULEE9%
  • NICETOWN7%
  • AK TRADING CO.5%
  • Lecloud3%
  • Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -4.1% search growth over the last 90 days.
4K3KBlack Friday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top burlap curtains search terms

  • burlap curtains94K/yr
  • burlap curtains farmhouse23K/yr
  • jute curtains8K/yr
  • rattan curtains8K/yr
  • burlap curtain6K/yr
  • burlap curtains 84 inches long2K/yr
All search terms

Top burlap curtains products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$11K40%$15K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about burlap curtains

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“Good quality & accurate color”

Material Quality12%

“Nice linen material”

Quality-Overall11%

“Good quality & accurate color”

Value For Money10%

“They were inexpensive”

Advertised Vs Actual Product9%

“Exactly what I wanted”

Upholstery/Fabric Quality8%

“Made well, fabric & color as advertised”

Size-Overall5%

“Fit great”

Design-Overall4%

“Love the design of this product”

Security3%

“perfect privacy”

Weight Light3%

“Lightweight curtains”

What buyers complain about

Thickness24%

“Not as thick as I thought”

Material Quality15%

“Not was i expected cheap material”

Value For Money14%

“Looks expensive”

Advertised Vs Actual Product12%

“This is advertised as maximum light blocking... I've had cheaper curtains that actually block light. This does nothing. So disappointed”

Quality-Overall10%

“Horrible, cheap curtains”

Size-Overall6%

“Wrong size”

Smell4%

“They had a terrible smell”

Functionality-Overall3%

“Doesn't work”

Security2%

“Would not be able to provide any privacy at night”

Top return reasons

Color42%
Size-Overall24%
Thin7%
Material Quality7%
Advertised Vs Actual Product5%
Display Colors3%
Quality-Overall3%
Thickness2%
Value For Money2%
Shape/Style1%

Common questions

Is burlap curtains profitable to sell on Amazon United States?
The niche generates $38K/yr across 16 tracked products. 90-day search growth is -4.1%. Flapen's verdict: Skip it (30/100).
How competitive is the burlap curtains niche?
10 brands and 14 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in burlap curtains?
Top complaints mined from reviews: Thickness, Material Quality, Value For Money. The return rate is 9.0% — above our launch gate.
When does demand for burlap curtains peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the burlap curtains niche?
Listings span $9.48–$50.56; the average listing price is $25.41 (sweet spot $15–$100). The average incumbent carries 2,493 reviews — the moat a new listing must climb.