Burgundy Throw Pillows
MaybeThe top 5 brands take only 45% of clicks. But buyers convert on only 1.3% of searches, so Burgundy Throw Pillows is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $145K/yr634K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 26%top-5 click share · 40 brands · 43 sellers
Flapen Score
Burgundy Throw Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Burgundy Throw Pillows is stronger. Inside it, weaker.
Market
The Burgundy Throw Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Burgundy Throw Pillows 634K times last year and spent an estimated $145K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.
- Searches, last 12 months
- 634K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $145Ka year
- Peak month
- November3.8× the quietest month
- Top search term
- burgundy throw pillows114K searches a year
02 · Price
A sale here is worth $17.24.
Listings sell for $17.24 on average, from $6.73 to $36.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.24 that is $2K to $4K a year per listing.
- Average price
- $17.24inside the $15 to $100 sweet spot
- Price range
- $6.73–$36.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #497 within Decorative Pillows, Inserts & Covers. It carries 6,735 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 10.6%
- Average rank
- #497in Decorative Pillows, Inserts & Covers
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 6,735per listing
- Listings tracked
- 76
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Burgundy Throw Pillows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
40 rising
Sellers
43
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
26%
Top 20: 57%
Open market
50%
- Brand 114%
- Brand 213%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Burgundy Throw Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Burgundy Throw Pillows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- burgundy throw pillows114K/yr
- burgundy pillow covers156K/yr
- burgundy pillows49K/yr
- maroon throw pillows27K/yr
- burgundy throw pillow21K/yr
- burgundy pillow21K/yr
- maroon pillow covers26K/yr
- burgundy throw pillows for couch19K/yr
- burgundy throw pillow covers25K/yr
- burgundy velvet pillow covers24K/yr
Reviews and returns
What reviews say buyers love and hate about Burgundy Throw Pillows
We read the reviews and the return reasons for every product selling here.
“Did not fluff enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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FAQ
Common Burgundy Throw Pillows questions
Answered from the same tracked data.