burgundy throw pillows
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$17.24avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$6.73–$36.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Market size
Okay$145K$145K/yr · 634K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,734.99avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, burgundy throw pillows is a $145K/yr Amazon United States market (634K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
burgundy throw pillows market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $172K–$216K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #497
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 10.6%
- Avg brand age
- 38 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
43
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
26%
Top 20: 57%
Open market
50%
- DEZENE14%
- MIULEE13%
- FUTEI7%
- Jeneoo6%
- Teieas6%
- HWY 505%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +8.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Top burgundy throw pillows search terms
- burgundy throw pillows114K/yr
- burgundy pillow covers156K/yr
- burgundy pillows49K/yr
- maroon throw pillows27K/yr
- burgundy throw pillow21K/yr
- burgundy pillow21K/yr
- maroon pillow covers26K/yr
- burgundy throw pillows for couch19K/yr
- burgundy throw pillow covers25K/yr
- burgundy velvet pillow covers24K/yr
Top burgundy throw pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Pack of 2 Burgundy Corduroy Decorative Pillow Covers 18x18 Inch Soft Boho Striped Throw Pillow Covers Modern Farmhouse Home Decor for Sofa Living Room Couch Bed
MIULEE$14.544.5★9,774 rev
DEZENE Throw Pillow Covers 18x18 Wine Red: Pack of 2 Cozy Soft Velvet Square Modern Luxury Decorative Throw Pillow Cases for Christmas Sofa Couch Living Room Bed Home Decor
DEZENE$12.544.6★34,476 rev
Teieas Round Pillows Velvet Pleated Circle Pillow Chair Cushion Floor Pillows Home Decorations for Home Couch Chair Bed Car Burgundy
Teieas$21.594.6★3,351 rev
Smile of hope Pack of 2 Burgundy Corduroy Striped Throw Pillow Covers 18x18
Smile of hope$12.734.7★142 rev
XSlive Lumbar Decorative Throw Pillow Cover with Tassels Leopard Pattern Cushion Cover Luxury Style Soft Velvet Pillowcase for Sofa Couch Bedroom (18x18 Wine Red)
XSlive$14.914.4★193 rev
Newest
by launch date
FUTEI Pack of 2 Chenille Tweed Vintage Throw Pillow Covers 18x18 Inch Soft Decorative Cushion Case Modern Farmhouse Accent for Couch Bed Living Room Burgundy
FUTEI$20.66405 rev
Bunliuys 2 Pack 18x18 Pillow Cover Velvet Pillow Covers Throw Pillow Covers for Living Room Decorations Throw Pillow Case Throw Pillow Cover Cushion Cover for Sofa Bedroom Car Burgundy Red Velvet
Bunliuys$8.8419 rev
KKJIAF 2 Pack Ruffle Pillow Cases 18x18 Inches Burgundy
KKJIAF$11.23422 rev
Jeneoo Burgundy Red Decorative Throw Pillow Covers Soft Chenille Comfy Square Couch Cushion Cases for Living Room Sofa Decor (Set of 2 18 x 18 Inches)
Jeneoo$15.66143 rev
2 Pack 18x18 Pillow Cover Velvet Pillow Covers Faux Fur Square Throw Pillow Covers for Living Room Decorations Throw Pillow Case Throw Pillow Cover Cushion Cover for Sofa Bedroom Car Burgundy Red
Bunliuys$10.662,191 rev
Trending
90-day click momentumKKJIAF 2 Pack Ruffle Pillow Cases 18x18 Inches Burgundy
KKJIAF$11.234.5★
Smile of hope Pack of 2 Burgundy Corduroy Striped Throw Pillow Covers 18x18
Smile of hope$12.734.7★
Bunliuys 2 Pack 18x18 Pillow Cover Velvet Pillow Covers Throw Pillow Covers for Living Room Decorations Throw Pillow Case Throw Pillow Cover Cushion Cover for Sofa Bedroom Car Burgundy Red Velvet
Bunliuys$8.844.8★
Hexagram Geometric Burgundy Pillow Covers 18x18 Decorative Pillow Covers
Hexagram$10.454.4★
XSlive Lumbar Decorative Throw Pillow Cover with Tassels Leopard Pattern Cushion Cover Luxury Style Soft Velvet Pillowcase for Sofa Couch Bedroom (18x18 Wine Red)
XSlive$14.914.4★
What buyers say about burgundy throw pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Soft and smooth”
“Cheap price”
“Worked great for my couch cushions”
“Nice fit”
“Fluffy throw pillows”
“Beautiful colors”
“Very comfortable”
“Exactly what I needed”
“The pillows are comfortable”
What buyers complain about
“Did not fluff enough”
“wrong size”
“Not Well Made”
“Not the color expected”
“not as thick as I thought”
“Not worth the price”
“Not as padded as expected”
“Not as advertised”
“break easy”
“Way too thin the material like tissue paper”
Top return reasons
Common questions
- Is burgundy throw pillows profitable to sell on Amazon United States?
- The niche generates $145K/yr across 76 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the burgundy throw pillows niche?
- 40 brands and 43 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in burgundy throw pillows?
- Top complaints mined from reviews: Fluffiness, Size-Overall, Quality-Overall. The return rate is 1.9%.
- When does demand for burgundy throw pillows peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the burgundy throw pillows niche?
- Listings span $6.73–$36.53; the average listing price is $17.24 (sweet spot $15–$100). The average incumbent carries 6,735 reviews — the moat a new listing must climb.