burgundy throw blanket
Skip itA deep review moat (15,464 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$21.86avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$9.96–$41.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$166K$166K/yr · 436K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.5%return rate — above 5% kills the launch gate
Review moat
Bad15,464.22avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, burgundy throw blanket is a $166K/yr Amazon United States market (436K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
burgundy throw blanket market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $175K–$219K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #517
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 7.0%
- Avg brand age
- 41 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
36
Top-5 brand share
53%
Top 20: 92%
Top-5 click share
38%
Top 20: 71%
Open market
41%
- Utopia Bedding19%
- NTBAY12%
- PAVILIA10%
- TASTHROW7%
- KORBLISS6%
- Bedsure5%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -3.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top burgundy throw blanket search terms
- burgundy throw blanket173K/yr
- burgundy blanket59K/yr
- maroon throw blanket40K/yr
- maroon blanket25K/yr
- burgundy throw27K/yr
- dark red throw blanket20K/yr
- dark red blanket16K/yr
- wine red throw blanket11K/yr
- wine throw blanket8K/yr
- burgundy blanket throw9K/yr
Top burgundy throw blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding Fleece Blanket Throw Size Burgundy 300GSM Luxury Anti-Static Fuzzy Soft Microfiber Blanket for Couch Sofa and Bed (50x60 Inch)
Utopia Bedding$12.134.6★90,752 rev
NTBAY Plush Flannel Oversized Baby Blanket 50X60 Inches Soft and Warm Toddler Blanket with Striped Texture Nursery Bed Blanket for Stroller Crib Travel Baby Gift 50x60 Wine Red
NTBAY$15.724.4★4,840 rev
KORBLISS Super Soft Flannel Throw Blanket 50x60 Inches Premium Checkered Jacquaed Silky Fleece Lightweight Bed Blanket All Season Use Burgundy Strip 50x60
KORBLISS$12.044.5★396 rev
TASTHROW Burgundy Throw Blanket 50x60 Inches Soft Plush Cozy Fleece Flannel Throw Blanket Lightweight Warm Throws for Bed Couch Bedroom and Living Room All Seasons
TASTHROW$9.964.4★235 rev
Yoenillo Burgundy Red Chenille Throw Blanket for Couch BedSoft Cozy Throw Blanket with Handmade Fringe Decorative Blanket for Sofa Chair Living Room for Gift (Burgundy Red)
Yoenillo$23.944.4★206 rev
Newest
by launch date
EXQ Home Fleece Throw Blanket for Couch or Bed - 3D Stripe Jacquard Decorative Blankets - Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons(5060 Red)
EXQ Home$12.50744 rev
Ultra Soft Fleece Blanket Throw Size - Flannel Fleece Luxury Throw Blanket - Lightweight for Couch Bed Chair - Thick Warm & Breathable - All Season Cozy Fuzzy Anti-Static Microplush Bedding Burgundy
CGK Unlimited$17.981,896 rev
TASTHROW Burgundy Throw Blanket 50x60 Inches Soft Plush Cozy Fleece Flannel Throw Blanket Lightweight Warm Throws for Bed Couch Bedroom and Living Room All Seasons
TASTHROW$9.96235 rev
BEDELITE Fleece Throw Blanket for Couch 3D Ribbed Jacquard Soft and Warm Decorative Fuzzy Blanket Cozy Fluffy Plush Lightweight Burgundy Throw Blankets for Bed Sofa 50x60 inches
BEDELITE$15.385,625 rev
Yoenillo Burgundy Red Chenille Throw Blanket for Couch BedSoft Cozy Throw Blanket with Handmade Fringe Decorative Blanket for Sofa Chair Living Room for Gift (Burgundy Red)
Yoenillo$23.94206 rev
Trending
90-day click momentumUltra Soft Fleece Blanket Throw Size - Flannel Fleece Luxury Throw Blanket - Lightweight for Couch Bed Chair - Thick Warm & Breathable - All Season Cozy Fuzzy Anti-Static Microplush Bedding Burgundy
CGK Unlimited$17.984.6★
NTBAY Plush Flannel Oversized Baby Blanket 50X60 Inches Soft and Warm Toddler Blanket with Striped Texture Nursery Bed Blanket for Stroller Crib Travel Baby Gift 50x60 Wine Red
NTBAY$15.724.4★
EXQ Home Fleece Throw Blanket for Couch or Bed - 3D Stripe Jacquard Decorative Blankets - Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons(5060 Red)
EXQ Home$12.504.6★
WESHIONGOO Chunky Knit Blanket Throw 4040 Knitted Throw Blankets for Couch Bed Fluffy Soft Blanket with Jumbo Chenille Yarn Thick 100% Handmade (Burgundy Red)
WESHIONGOO$26.684.5★
Utopia Bedding 100% Cotton Thermal Blanket Burgundy Queen Size Soft Lightweight Breathable Cozy Spring and Summer Blankets for Bed Home Room Decor Gifts for Women and Men (90x90 Inches)
Utopia Bedding$27.664.5★
What buyers say about burgundy throw blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing softness”
“color is accurate”
“Kept me warm”
“Good seller good product”
“Very comfortable”
“Not too light or heavy”
“Product exactly as described”
“its thick”
“Great value, we bought 3”
“Great for hot sleepers”
What buyers complain about
“Color is off”
“I wish it was thicker”
“Bad quality”
“FALSE ADVERTISING”
“do not recommend washing with anything else”
“They are tiny blankets as well”
“not soft at all”
“cheap for 20 dollars that's with taxes”
“Blanket is very light and rather small”
“Not the best quality of material, expected fuller and better quality”
Top return reasons
Common questions
- Is burgundy throw blanket profitable to sell on Amazon United States?
- The niche generates $166K/yr across 49 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the burgundy throw blanket niche?
- 30 brands and 36 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in burgundy throw blanket?
- Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 6.5% — above our launch gate.
- When does demand for burgundy throw blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the burgundy throw blanket niche?
- Listings span $9.96–$41.07; the average listing price is $21.86 (sweet spot $15–$100). The average incumbent carries 15,464 reviews — the moat a new listing must climb.