burgundy sheets
Skip itA deep review moat (134,996 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$27.69avg listing price — sweet spot $15–$100
Price range
Great$14.57–$50.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$74K$74K/yr · 146K searches
Review moat
Bad134,995.7avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, burgundy sheets is a $74K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
burgundy sheets market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $83K–$111K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 3.4%
- Avg brand age
- 58 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
19
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
16%
- Utopia Bedding33%
- CGK Unlimited17%
- Amazon Basics13%
- SONORO KATE9%
- JSD9%
- Bedsure4%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +10.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top burgundy sheets search terms
- burgundy sheets37K/yr
- burgundy sheets queen19K/yr
- maroon sheets16K/yr
- burgundy bed sheets13K/yr
- dark red sheets14K/yr
- maroon bed sheets8K/yr
- burgundy queen sheet set9K/yr
- burgundy cotton sheets4K/yr
- burgundy sheet set6K/yr
- dark red bed sheets5K/yr
Top burgundy sheets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding Queen Size Sheet Set 4 Piece Bed Sheets Soft and Breathable Microfiber Includes 1 Fitted Sheet 1 Flat Sheet and 2 Pillowcases Oeko Tex (Burgundy)
Utopia Bedding$20.664.6★240,702 rev
Amazon Basics Lightweight Super Soft Easy Care Breathable Brushed Microfiber 4-Piece Bed Sheet Set with 14-Inch Deep Pockets Wrinkle Resistant Queen Burgundy Solid
Amazon Basics$17.474.6★473,032 rev
SONORO KATE Bed Sheet Set Super Soft Microfiber 1800 Series Luxury Egyptian Sheets 16-Inch Deep PocketWrinkle and Hypoallergenic-4 Piece (Burgundy Queen)
SONORO KATE$36.694.6★103,167 rev
Extra Deep Queen Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy Secure Fit - Soft Wrinkle Free and Comfy - Extra Deep Pockets - Burgundy
CGK Unlimited$38.574.4★102,414 rev
JSD Burgundy Full Sheet Set with Side Storage Pocket 4 Piece Soft Microfiber Bed Sheets Deep Pocket Corner Straps Oeko-Tex Certified
JSD$19.864.7★1,058 rev
Newest
by launch date
MR&HM Full Size Bed Sheets 4-Piece Cooling Sheets Rayon Derived from Bamboo & Polyester Blend Soft & Silky 15 Deep Pockets with Elastic Straps Hotel Luxury for Hot Sleepers Burgundy
MR&HM$35.47509 rev
JSD Burgundy Full Sheet Set with Side Storage Pocket 4 Piece Soft Microfiber Bed Sheets Deep Pocket Corner Straps Oeko-Tex Certified
JSD$19.861,058 rev
JSD Burgundy Queen Sheet Set with Side Storage Pocket 4 Piece Soft Microfiber Bed Sheets Deep Pocket Corner Straps Oeko-Tex Certified
JSD$21.381,058 rev
USXIBEI Queen Size 4 Piece Sheet Set - Comfy Breathable & Cooling Bed Sheets Set Soft and Wrinkle Free Deep Pockets Easy & Secure Fit Hotel Luxury Bedding for Women Men - Oeko-Tex - Burgundy
USXIBEI$20.311,039 rev
MICORAL Queen Bed Sheets Set Soft Breathable Bedding Sheet Set Sheets Set with 16 Deep Pocket Design (4 Pieces Queen Wine Red)
MICORAL$21.622,590 rev
Trending
90-day click momentumMR&HM Full Size Bed Sheets 4-Piece Cooling Sheets Rayon Derived from Bamboo & Polyester Blend Soft & Silky 15 Deep Pockets with Elastic Straps Hotel Luxury for Hot Sleepers Burgundy
MR&HM$35.474.4★
JSD Burgundy Full Sheet Set with Side Storage Pocket 4 Piece Soft Microfiber Bed Sheets Deep Pocket Corner Straps Oeko-Tex Certified
JSD$19.864.7★
Utopia Bedding Twin Sheet Set 3 Piece Bed Sheets for Twin Size Bed Soft and Breathable Microfiber Includes 1 Fitted Sheet 1 Flat Sheet and 1 Pillowcase Oeko Tex (Burgundy)
Utopia Bedding$16.774.6★
MICORAL Queen Bed Sheets Set Soft Breathable Bedding Sheet Set Sheets Set with 16 Deep Pocket Design (4 Pieces Queen Wine Red)
MICORAL$21.624.5★
California Design Den Soft 100% Cotton Queen Size Bed Sheets Set 400 Thread Count Good Housekeeping Award Winner Silky Smooth Sateen with Deep Pockets Durable Queen Bed Sheet Set - Burgundy Red
California Design Den$50.654.5★
What buyers say about burgundy sheets
What buyers praise and complain about, mined from review topics.What buyers love
“Comfy and soft”
“Excellent quality”
“Fit perfect”
“Vibrant color”
“So comfortable”
“Great value”
“There are as advertised”
“Great quality material”
“to me feels warm”
“go on easy”
What buyers complain about
“Color is off”
“Barely fits”
“So I should be open from the beginning that I'm not sure if these are poor quality sheets”
“Stains mattress”
“Not as pictured”
“it became covered in lint”
“Its thin of course”
“Foul odor”
“Poor Elasticity”
“However, the color transfers to anything it touches even after multiple washes”
Top return reasons
Common questions
- Is burgundy sheets profitable to sell on Amazon United States?
- The niche generates $74K/yr across 20 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the burgundy sheets niche?
- 13 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in burgundy sheets?
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 2.4%.
- When does demand for burgundy sheets peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the burgundy sheets niche?
- Listings span $14.57–$50.65; the average listing price is $27.69 (sweet spot $15–$100). The average incumbent carries 134,996 reviews — the moat a new listing must climb.