Is burgundy poinsettias profitable to sell on Amazon United States?

The niche generates $9K/yr across 4 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +116.9%. Flapen's verdict: Skip it (38/100).

How competitive is the burgundy poinsettias niche?

4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the burgundy poinsettias niche?

Listings span $22.11–$26.21; the average listing price is $24.26 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.

burgundy poinsettias

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible44.75

avg incumbent reviews — the moat a new listing must climb

Growth

Incredible+116.9%

90-day search growth — must beat 0% to launch

Avg price

Incredible$24.26

avg listing price — sweet spot $15–$100

Price range

Incredible$22.11–$26.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Bad9.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$9K

$9K/yr · 53K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, burgundy poinsettias is a $9K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

burgundy poinsettias market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $24K–$30K; units × avg price
Conversion rate: 0.7%
Avg BSR: #12,380
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 35.3%
Avg brand age: 27 months
Avg seller age: 226 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

vctops39%
Yonuni24%
Norme22%
vensovo15%

Demand

Weekly Amazon search volume, last 24 weeks — +116.9% search growth over the last 90 days.

Open Trend

Top burgundy poinsettias search terms

velvet poinsettias8K/yr +195.8%0.7% conv.
burgundy poinsettia flowers7K/yr +131.0%0.5% conv.
burgundy poinsettias13K/yr +115.8%0.0% conv.
burgundy christmas flowers6K/yr +153.1%0.0% conv.
burgundy poinsettias for christmas tree5K/yr +209.4%0.0% conv.
burgundy flowers for christmas tree5K/yr +27.3%0.0% conv.
velvet poinsettias for christmas tree9K/yr -87.5%0.0% conv.

All search terms

Top burgundy poinsettias products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

vctops 6 Pcs Christmas Poinsettia Artificial Flowers Shining Glitter Artificial Flower for Xmas Tree Wreath Ornaments New Year Wedding Party Holiday DIY Decoration Burgundy

vctops$22.114.3★26 rev

Yonuni 6 Pcs 11 Inch Christmas Poinsettia Flowers (Burgundy)

Yonuni$25.344.2★17 rev

Norme 15 Pcs Christmas Magnolia Flowers Ornaments 3.15 5.91 8.27 Large Artificial Magnolia Velvet Fold Poinsettia Stems for Christmas Tree Wreath Holiday Decor(Burgundy)

Norme$26.214.6★35 rev

vensovo 10 Inch Red Christmas Poinsettia Flowers for Tree - 6PCS Deep Red Christmas Tree & Wreath Floral Decorations for Holiday DIY Gift Wrap & Home Decor

vensovo$23.394.3★101 rev

Newest

by launch date

Norme 15 Pcs Christmas Magnolia Flowers Ornaments 3.15 5.91 8.27 Large Artificial Magnolia Velvet Fold Poinsettia Stems for Christmas Tree Wreath Holiday Decor(Burgundy)

Norme$26.2135 rev

11mo ago

Yonuni 6 Pcs 11 Inch Christmas Poinsettia Flowers (Burgundy)

Yonuni$25.3417 rev

11mo ago

vctops 6 Pcs Christmas Poinsettia Artificial Flowers Shining Glitter Artificial Flower for Xmas Tree Wreath Ornaments New Year Wedding Party Holiday DIY Decoration Burgundy

vctops$22.1126 rev

2y ago

vensovo 10 Inch Red Christmas Poinsettia Flowers for Tree - 6PCS Deep Red Christmas Tree & Wreath Floral Decorations for Holiday DIY Gift Wrap & Home Decor

vensovo$23.39101 rev

4y ago

What buyers say about burgundy poinsettias

What buyers praise and complain about, mined from review topics.

Top return reasons

Quality-Overall40%

Brightness/Shine/Glow40%

Size-Overall20%

Common questions

Is burgundy poinsettias profitable to sell on Amazon United States?: The niche generates $9K/yr across 4 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +116.9%. Flapen's verdict: Skip it (38/100).
How competitive is the burgundy poinsettias niche?: 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the burgundy poinsettias niche?: Listings span $22.11–$26.21; the average listing price is $24.26 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.